What is rich content and why is it needed?
Posted: Tue Jan 07, 2025 8:52 am
Rich content (from English rich - "rich") is not just text with pictures. It is a complex interactive format for describing products on the marketplace, which allows you to show the product from different sides and provide complete information about it.
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This can be achieved through various multimedia elements: video, animation, infographics, 3D models, games and other formats that complement and enrich the regular text.
The main goal of rich content is to make the user's experience of receiving information more engaging and visual.
Creating rich content allows you to :
reveal the advantages of a product or service from different angles;
increase audience engagement;
influence the consumer's emotions, bringing them closer to the target action;
increase time spent on the page by improving behavioral factors;
stimulate sales by creating a wow effect;
stand out from competitors using standard formats.
Rich content is especially important for e-commerce: online stores and marketplaces. It helps overcome the barrier of lack of physical contact with the product, makes it possible to better visualize, “touch” the product virtually.
What is rich content for?
Rich content allows you to convey information to potential buyers faster. Images or videos can be perceived in a matter of seconds, as opposed to detailed study of product characteristics or long descriptions.
Rich content helps draw attention to your product by showing its strengths, thereby reducing returns. Buyers receive all the necessary information about the product in advance, which allows them to better understand its features and avoid disappointment after the purchase.
This is useful for expensive products where people want to know more before buying, and for products that are difficult to assemble or use where detailed instructions can help avoid problems.
How and which marketplaces are best to enter so as romania whatsapp phone number not to burn out, but to earn money? Choose the appropriate training in the catalog of courses on marketplaces .
This can be achieved through various multimedia elements: video, animation, infographics, 3D models, games and other formats that complement and enrich the regular text.
The main goal of rich content is to make the user's experience of receiving information more engaging and visual.
Creating rich content allows you to :
reveal the advantages of a product or service from different angles;
increase audience engagement;
influence the consumer's emotions, bringing them closer to the target action;
increase time spent on the page by improving behavioral factors;
stimulate sales by creating a wow effect;
stand out from competitors using standard formats.
Rich content is especially important for e-commerce: online stores and marketplaces. It helps overcome the barrier of lack of physical contact with the product, makes it possible to better visualize, “touch” the product virtually.
What is rich content for?
Rich content allows you to convey information to potential buyers faster. Images or videos can be perceived in a matter of seconds, as opposed to detailed study of product characteristics or long descriptions.
Rich content helps draw attention to your product by showing its strengths, thereby reducing returns. Buyers receive all the necessary information about the product in advance, which allows them to better understand its features and avoid disappointment after the purchase.
This is useful for expensive products where people want to know more before buying, and for products that are difficult to assemble or use where detailed instructions can help avoid problems.