7 keys to squeeze every last drop out of your video (marketing)
Posted: Tue Jan 07, 2025 8:16 am
Fueled by ubiquitous mobile devices, online video has recently become the tastiest food for Internet users, who devour it almost in whole bites on platforms such as Facebook, YouTube and Netflix.
Aware of the phenomenal appeal that video has among consumers (young and not so young), advertisers and publishers are logically turning to this format to take shelter under its beneficial and highly profitable shadow.
Those who opt for video are generally not wrong, but they can make the most of this format if they take good note of the advice collected below in this infographic from Vinteo :
1. Size Matters
The larger the video players, the more premium brands will be drawn to the sites hosting them. While 300x250 is an acceptable size, publishers’ CPM can double or even triple with 480x320 and 640x280 players.
2. Rich media makes publishers rich
Rich media formats (outstream videos that play while the Internet user scrolls, for example) are not only much tunisia phone number more pleasing to the eye but also put much higher CPMs in the hands of publishers.
3. Videos are better with volume
Once silent, online video advertising has regained its voice (fortunately for advertisers). Video ads that play with audio record viewing rates that are 150% higher than silent ads.
4. Interaction with the Internet user is vital
Video ads whose content is thematically related to the website that provides them “hosting” and that are relevant to the target audience that visits that website not only generate better experiences but also more money.
5. Video has a “feel” for all devices
Video is an ideal format to be monetized on both mobile and desktop devices. It is important, however, to track the impressions generated by all the devices involved in video campaigns.
6. Videos are meant to be seen
Videos with “above-the-fold” placement that are also verified to prevent them from falling into the networks of perfidious bots logically have much more impact among advertisers because they yield better results on the table.
7. Lightness is a must
It is important that video ads are light so that they load quickly and really reach the Internet user's eyes (before the user has scrolled and the ad has passed by).
Aware of the phenomenal appeal that video has among consumers (young and not so young), advertisers and publishers are logically turning to this format to take shelter under its beneficial and highly profitable shadow.
Those who opt for video are generally not wrong, but they can make the most of this format if they take good note of the advice collected below in this infographic from Vinteo :
1. Size Matters
The larger the video players, the more premium brands will be drawn to the sites hosting them. While 300x250 is an acceptable size, publishers’ CPM can double or even triple with 480x320 and 640x280 players.
2. Rich media makes publishers rich
Rich media formats (outstream videos that play while the Internet user scrolls, for example) are not only much tunisia phone number more pleasing to the eye but also put much higher CPMs in the hands of publishers.
3. Videos are better with volume
Once silent, online video advertising has regained its voice (fortunately for advertisers). Video ads that play with audio record viewing rates that are 150% higher than silent ads.
4. Interaction with the Internet user is vital
Video ads whose content is thematically related to the website that provides them “hosting” and that are relevant to the target audience that visits that website not only generate better experiences but also more money.
5. Video has a “feel” for all devices
Video is an ideal format to be monetized on both mobile and desktop devices. It is important, however, to track the impressions generated by all the devices involved in video campaigns.
6. Videos are meant to be seen
Videos with “above-the-fold” placement that are also verified to prevent them from falling into the networks of perfidious bots logically have much more impact among advertisers because they yield better results on the table.
7. Lightness is a must
It is important that video ads are light so that they load quickly and really reach the Internet user's eyes (before the user has scrolled and the ad has passed by).