Google Analytics 4 and the focus on User Experience for SEO credits
Posted: Tue Jan 07, 2025 8:08 am
It is on UX that you must do your all-in. It was true yesterday, it's even more true today and it will be damn true tomorrow too. And if until recently we could talk about the importance of user experience as a ranking factor more by deduction than anything else, today Google itself is showing us that that is the way. You know how? With the latest evolutions of the most technical and data-based of Mountain View's creatures: Google Analytics.
ken-w Universal Analytics, the version of Google turkey phone data Analytics you know and love, is likely to disappear by the end of 2021. In its place we will have the new, shiny version released in beta as early as October 2020: Google Analytics 4. (And 3? No, 3 doesn't exist, but neither does 2. In Cupertino they are imaginative with names) Now, be careful. GA4 is preparing to completely revolutionize website tracking.
I'm not exaggerating. With Analytics 4 everything really changes, the very paradigm of the program is overturned. There are three (in my opinion) the biggest innovations in the new version: The era of sessions ends, the era of events begins; Event classification becomes standard; The complexity of using GA grows exponentially. Let's now look at them one by one. Now I'll get a little technical but, trust me, it's worth following me. Adieu sessions, welcome events Google analytics 4 & user experience seo Image credit: cxl.
ken-w Universal Analytics, the version of Google turkey phone data Analytics you know and love, is likely to disappear by the end of 2021. In its place we will have the new, shiny version released in beta as early as October 2020: Google Analytics 4. (And 3? No, 3 doesn't exist, but neither does 2. In Cupertino they are imaginative with names) Now, be careful. GA4 is preparing to completely revolutionize website tracking.
I'm not exaggerating. With Analytics 4 everything really changes, the very paradigm of the program is overturned. There are three (in my opinion) the biggest innovations in the new version: The era of sessions ends, the era of events begins; Event classification becomes standard; The complexity of using GA grows exponentially. Let's now look at them one by one. Now I'll get a little technical but, trust me, it's worth following me. Adieu sessions, welcome events Google analytics 4 & user experience seo Image credit: cxl.