4 key points that brands must master
Posted: Tue Jan 07, 2025 7:10 am
DTC/D2C (Direct to Consumer, direct contact with consumers) is a business model that has been established for many years. Many brands have shifted from the B2C model that relied on large e-commerce platforms such as Shopee in the past to the DTC/D2C model of using 91APP and SHOPLINE to open their own e-commerce websites. However, many brands have also found that the DTC/D2C business model does not work smoothly. This article will analyze the challenges and opportunities faced by brands operating the DTC/D2C model, as well as what key points and tools brands should master under current market trends to maximize the benefits of the DTC/D2C model.
What is DTC/D2C (Direct to Consumer)?
DTC means that brands directly establish sales channels to contact consumers without going through any intermediary channels or platforms. For example, through the official website, LINE official malaysia whatsapp phone number account and physical stores, we directly market and promote the brand to consumers, and cultivate the relationship between the brand and customers. D2C is opposite to the traditional B2B2C e-commerce platform model. The detailed differences are as follows:
What are the differences between DTC/D2C and traditional e-commerce B2C? What are the three additional advantages?
Traditional e-commerce B2B2C Own e-commerce DTC/D2C
Have data type Reliance on data provided by other organizations Own first-hand data
Main sources of customers Platform traffic Own members
Brand image building Depends on the platform, flexibility is low Decide for yourself, highly customized
Main marketing methods Price reductions to compete with competing products on the platform Precision marketing, personalized marketing
Brand management focus Platform-centric Consumer-centered, in-depth membership management
d2c b2c
As can be seen from the above figure, DTC allows brands to own their own touch points and member data , thereby creating more flexible interactions , and the business focus can bring personalized experiences with consumers as the center . However, in the process of transforming into D2C, brands often face some challenges due to other environmental factors.
What is DTC/D2C (Direct to Consumer)?
DTC means that brands directly establish sales channels to contact consumers without going through any intermediary channels or platforms. For example, through the official website, LINE official malaysia whatsapp phone number account and physical stores, we directly market and promote the brand to consumers, and cultivate the relationship between the brand and customers. D2C is opposite to the traditional B2B2C e-commerce platform model. The detailed differences are as follows:
What are the differences between DTC/D2C and traditional e-commerce B2C? What are the three additional advantages?
Traditional e-commerce B2B2C Own e-commerce DTC/D2C
Have data type Reliance on data provided by other organizations Own first-hand data
Main sources of customers Platform traffic Own members
Brand image building Depends on the platform, flexibility is low Decide for yourself, highly customized
Main marketing methods Price reductions to compete with competing products on the platform Precision marketing, personalized marketing
Brand management focus Platform-centric Consumer-centered, in-depth membership management
d2c b2c
As can be seen from the above figure, DTC allows brands to own their own touch points and member data , thereby creating more flexible interactions , and the business focus can bring personalized experiences with consumers as the center . However, in the process of transforming into D2C, brands often face some challenges due to other environmental factors.