Create a successful survey in 7 steps
Posted: Tue Jan 07, 2025 6:25 am
Very few people create surveys when they are bored or just for fun. However, for the few who do (like me) I recommend seeking professional help (I could give them the number of a good therapist, or get together to do surveys using QuestionPro 's survey software together).
When we create surveys we usually do it for a reason such as: to learn more about a topic in order to make important decisions, make reports or simply gain new clients.
With this in mind, the success of a survey should not be measured by the data it collected but by what it is able to do with it.
When we do research, the most important element is the action plan, and surveys are no exception. This plan should include what you will do with the data once you have it in your hands.
At QuestionPro we have decided to help you create an effective and, above all, efficient post-survey action plan.
QuestionPro's Guide to Creating a Successful Survey
Learn how to create online surveys easily:
Step 1: What do you need the survey, research or initiative creation for?
I'm pretty sure you already know why you need to do a survey, so this step portugal phone number complete. All you need to do is keep it in sight, you can write it on a sticky note or on a whiteboard that you see constantly since this purpose will be behind everything we do, if you work with a team make sure everyone is on the same page, that everyone can see the objective or send a written document where you specify it.
Step 2: What are you going to do with the data?
This is an important question and your answer needs to be specific and lend itself to maintaining direct and feasible action. For example:
(Good) Decide which new website feature we should focus on.
(Bad) Learning what our users expect from our website.
Why is b wrong? It actually sounds like a good goal, however, if we compare it with a we can see that in A the goal is clear and establishes an exact action that we must take when obtaining the data. Learning just for learning is fine, but learning with the intention of doing something with the new knowledge is much better.
It is also important to keep actions grounded in reality, i.e. only if they are within your capabilities, based on the resources you have. If these actions involve other departments, make sure they are involved from the beginning.
When we create surveys we usually do it for a reason such as: to learn more about a topic in order to make important decisions, make reports or simply gain new clients.
With this in mind, the success of a survey should not be measured by the data it collected but by what it is able to do with it.
When we do research, the most important element is the action plan, and surveys are no exception. This plan should include what you will do with the data once you have it in your hands.
At QuestionPro we have decided to help you create an effective and, above all, efficient post-survey action plan.
QuestionPro's Guide to Creating a Successful Survey
Learn how to create online surveys easily:
Step 1: What do you need the survey, research or initiative creation for?
I'm pretty sure you already know why you need to do a survey, so this step portugal phone number complete. All you need to do is keep it in sight, you can write it on a sticky note or on a whiteboard that you see constantly since this purpose will be behind everything we do, if you work with a team make sure everyone is on the same page, that everyone can see the objective or send a written document where you specify it.
Step 2: What are you going to do with the data?
This is an important question and your answer needs to be specific and lend itself to maintaining direct and feasible action. For example:
(Good) Decide which new website feature we should focus on.
(Bad) Learning what our users expect from our website.
Why is b wrong? It actually sounds like a good goal, however, if we compare it with a we can see that in A the goal is clear and establishes an exact action that we must take when obtaining the data. Learning just for learning is fine, but learning with the intention of doing something with the new knowledge is much better.
It is also important to keep actions grounded in reality, i.e. only if they are within your capabilities, based on the resources you have. If these actions involve other departments, make sure they are involved from the beginning.