There are still people who are shocked when they see a woman topless on the beach . There are also those who stare at her in a daze, making the person feel uncomfortable. This is without taking into account the people who still do not understand this practice and who judge those who carry it out.
"Boobstickers" was born , a campaign by the Irish breast implant company GC Aesthetics . The firm is committed to ensuring that women can enjoy this summer to the fullest, the sun, the air on their skin and toplessness without criticism, without censorship, without judgement and without voyeurs.
The production company be sweet has been commissioned to create a series oman number data of stickers for Instagram, available in Instagram stories in the gifs section. Designed in a cheerful and summery tone, they convey powerful messages of denunciation against everything that prevents women from enjoying their bodies. The art of the "stickers" is the work of Brazilian artist Paula Cruz.
«Boobstickers» vindicates the big «noes» related to toplessness
They are placed on women's breasts in social media stories to demand six big "noes ." "No more prejudices," "no more judging," "no more censorship," "no more haters," "no more body shaming" or "no more staring" are some of the phrases that appear on them.
The aim of this initiative is to denounce what all too often happens to women at this time of year. Summer is synonymous with celebration, joy and freedom, but for many women it is also synonymous with voyeurs, censorship and comments.
That's why the team at be sweet and GC Aesthetics have given a twist to social media symbols such as stickers. They have taken advantage of their popularity to convey serious and important messages.
The launch campaign for “Boobstickers” is supported by a spot, made by Madurga , which manages to capture the summer spirit. In addition, to achieve a greater diffusion of the campaign, the collaboration of influencers will be counted on.
This is be sweet’s second project for GC Aesthetics after the “An amazing pair of books” campaign.