Start RFM analysis immediately and start successful CRM!
Posted: Tue Jan 07, 2025 6:14 am
In addition, transactions with a high Monetary may take a longer time for customers to consider, requiring layers of interaction and precise promotion to complete the final conversion. For example, the car brand NISSAN sells passenger cars for RMB 600,000 each, and it attaches great importance to membership management and thoughtful service.
In order to ensure that customers can obtain key information and enjoy fast and convenient services from the early stages of car ordering, purchase and delivery to after-sales maintenance and repairs, NISSAN started operating LINE official accounts and cooperated with the all-round marketing of Crescendo Labs The platform MAAC communicates its brand value to more than 400,000 active users in Taiwan. The head of NISSAN's digital marketing department said: "The interface of Crescendo is easy to iran whatsapp phone number understand and easy to operate. And because LINE is constantly being updated, Crescendo follows us, so we can use the latest features."
RFM analysis can help brands point out the performance of customer structure in 3 key dimensions and classify customers into 8 types based on customer value. Based on the proportion of customers in each group, we can examine whether the customer structure is healthy and which aspects need to be improved urgently.
Some marketing technology companies can help companies complete RFM analysis and use technology tools to proactively take the next step. For example, Crescendo Lab provides data integration, data insights , focus marketing, AI models, automated marketing tools, etc., assisting more than 500 brands in different industries to target customers of different values at three levels: R, F, and M. Improve the customer structure and effectively and quickly improve the effectiveness of CRM. Now click the button below to learn how Crescendo Labs’ services can help brands launch RFM analysis. You are also welcome to refer to more related cases !
In order to ensure that customers can obtain key information and enjoy fast and convenient services from the early stages of car ordering, purchase and delivery to after-sales maintenance and repairs, NISSAN started operating LINE official accounts and cooperated with the all-round marketing of Crescendo Labs The platform MAAC communicates its brand value to more than 400,000 active users in Taiwan. The head of NISSAN's digital marketing department said: "The interface of Crescendo is easy to iran whatsapp phone number understand and easy to operate. And because LINE is constantly being updated, Crescendo follows us, so we can use the latest features."
RFM analysis can help brands point out the performance of customer structure in 3 key dimensions and classify customers into 8 types based on customer value. Based on the proportion of customers in each group, we can examine whether the customer structure is healthy and which aspects need to be improved urgently.
Some marketing technology companies can help companies complete RFM analysis and use technology tools to proactively take the next step. For example, Crescendo Lab provides data integration, data insights , focus marketing, AI models, automated marketing tools, etc., assisting more than 500 brands in different industries to target customers of different values at three levels: R, F, and M. Improve the customer structure and effectively and quickly improve the effectiveness of CRM. Now click the button below to learn how Crescendo Labs’ services can help brands launch RFM analysis. You are also welcome to refer to more related cases !