What will lead to conversion to purchase
Posted: Tue Jan 07, 2025 5:40 am
Let's say the first threshold of trust formation has been passed, and the client has left a request, expressing their willingness to continue communicating with the company. The second point of contact between the business and the client is a call or correspondence with the manager.
There are some universal tips for enhancing contact at this point that are also suitable for businesses targeting children:
Respond quickly - within 10-15 minutes . As a rule, the parent client sends applications to several companies at once: whoever responds first will get it into their sales funnel.
If the application is sent outside of working malaysia whatsapp phone number hours, respond to it with a friendly message . Example: "Thank you, we see your application. We will contact you in the morning. In the meantime, let's get to know each other better - from this video you can find out how the lessons are held in our center and evaluate the atmosphere during the classes."
During a conversation or correspondence, value the client’s time : do not duplicate previously asked questions, do not provide unnecessary information.
Once, when I asked the administrator of an English language center, “Is it possible to enroll a child in a summer language camp?” he first informed me about all the camp shifts for which there were no more places.
First, find out the client's request, and only then present the company's products based on the identified needs. Put care for the client and a sincere desire to solve his problem at the forefront.
Adapt to the client or, as I say, "mimicry" . It consists of the manager trying to select words and tone of communication, focusing on the life experience, slang, values and social status of the client.
Avoid phrases that exacerbate confrontation between the client and the manager : you don’t understand, everyone does it this way, it’s impossible, I’ve already said this, it’s written on our website, etc.
Make the client feel comfortable when communicating with the manager . This is perhaps the finest line: how to sell without going overboard.
Let's continue to look at the example of a mother who is looking for a preschool preparation course for her preschool child.
One client will want to hear from the manager of the children's center: "Don't worry. We will definitely have time to prepare your son for the first grade! You don't need to worry about anything: our children's center will provide you with all the teaching aids."
While another mother will remain indifferent to the above, she will respond to the phrase: “You will be able to watch in real time how your child’s classes are going, and you will receive reports on the preparation progress every week.”
There are some universal tips for enhancing contact at this point that are also suitable for businesses targeting children:
Respond quickly - within 10-15 minutes . As a rule, the parent client sends applications to several companies at once: whoever responds first will get it into their sales funnel.
If the application is sent outside of working malaysia whatsapp phone number hours, respond to it with a friendly message . Example: "Thank you, we see your application. We will contact you in the morning. In the meantime, let's get to know each other better - from this video you can find out how the lessons are held in our center and evaluate the atmosphere during the classes."
During a conversation or correspondence, value the client’s time : do not duplicate previously asked questions, do not provide unnecessary information.
Once, when I asked the administrator of an English language center, “Is it possible to enroll a child in a summer language camp?” he first informed me about all the camp shifts for which there were no more places.
First, find out the client's request, and only then present the company's products based on the identified needs. Put care for the client and a sincere desire to solve his problem at the forefront.
Adapt to the client or, as I say, "mimicry" . It consists of the manager trying to select words and tone of communication, focusing on the life experience, slang, values and social status of the client.
Avoid phrases that exacerbate confrontation between the client and the manager : you don’t understand, everyone does it this way, it’s impossible, I’ve already said this, it’s written on our website, etc.
Make the client feel comfortable when communicating with the manager . This is perhaps the finest line: how to sell without going overboard.
Let's continue to look at the example of a mother who is looking for a preschool preparation course for her preschool child.
One client will want to hear from the manager of the children's center: "Don't worry. We will definitely have time to prepare your son for the first grade! You don't need to worry about anything: our children's center will provide you with all the teaching aids."
While another mother will remain indifferent to the above, she will respond to the phrase: “You will be able to watch in real time how your child’s classes are going, and you will receive reports on the preparation progress every week.”