Impact of loading speed on conversion rate
Posted: Tue Jan 07, 2025 5:14 am
To offer a good user experience, the CLS should be less than or equal to 0.1. Up to 0.25, Google considers that the result can be improved, and above this threshold, it considers it poor.
As we know, since May 2021 Core Web Vitals became a ranking factor . This is a motivation to invest time in performance, but optimizing these metrics also has other benefits .
Page loading time has a direct impact on conversion rate for two main reasons: turkey number data user experience and SEO.
Offering a fast and fluid browsing experience is highly valued by users and can help convert them into repeat visitors to the website.
Several studies have shown that a fast website will result in a better conversion rate . In other words, the faster a web page loads, the more likely a user is to take the specific action.
In the specific case of Vodafone Italy , they managed to increase their sales by 8% by optimizing the LCP after several A/B tests.
Source: https://web.dev/vodafone/
More examples in other types of business: https://web.dev/vitals-business-impact/
If you want to know how to measure Core Web Vitals and what tools can help you achieve this, we invite you to continue reading the article on the Flat 101 blog .
Press release.
As we know, since May 2021 Core Web Vitals became a ranking factor . This is a motivation to invest time in performance, but optimizing these metrics also has other benefits .
Page loading time has a direct impact on conversion rate for two main reasons: turkey number data user experience and SEO.
Offering a fast and fluid browsing experience is highly valued by users and can help convert them into repeat visitors to the website.
Several studies have shown that a fast website will result in a better conversion rate . In other words, the faster a web page loads, the more likely a user is to take the specific action.
In the specific case of Vodafone Italy , they managed to increase their sales by 8% by optimizing the LCP after several A/B tests.
Source: https://web.dev/vodafone/
More examples in other types of business: https://web.dev/vitals-business-impact/
If you want to know how to measure Core Web Vitals and what tools can help you achieve this, we invite you to continue reading the article on the Flat 101 blog .
Press release.