Within this theme, the iOS 14.5 update
Posted: Tue Jan 07, 2025 4:58 am
Finally, we’re putting a lot of effort into our aggregate API as we understand that the future is moving towards more aggregate innovation . In light of the changes introduced by iOS 14.5, marketers will no longer be able to rely on user-level data, and many of the new products we’re developing will help marketers navigate these changes. These include Predictive Analytics, Conversion Studio, and our SK360 suite of products.
revolutionized the market due to the iceland number data greater power of Apple consumers over access to their information. What practical consequences has this had for marketing professionals?
The main challenge for advertisers following the iOS 14.5 update is IDFA collection . After the update, users have to proactively opt in to share their IDFA (Identifier for Advertisers), which is a unique, random identifier assigned to each device by Apple, and has traditionally been used by advertisers to measure how users interacted with their ads throughout the user journey .
Prior to this update, consumers had to proactively opt out of sharing their IDFA. While this may seem like a minor change, it is a huge step forward, and gives users more control and visibility over the data that apps can access and use. However, it also presents a challenge for marketers when it comes to measuring and analyzing the performance of mobile marketing campaigns. For example, without IDFA, an advertiser loses access to user-level data, making it difficult to measure campaign ROI. Additionally, the loss of IDFA will make it much more difficult to run remarketing campaigns.
Given this change, what kind of alternatives does AppsFlyer propose?
At AppsFlyer, we’ve developed SK360 , a set of tools to help marketers continue to deliver exceptional experiences to their customers, without compromising user privacy. Many of these solutions are based on machine learning and help marketers use aggregated data instead of user-level data.
revolutionized the market due to the iceland number data greater power of Apple consumers over access to their information. What practical consequences has this had for marketing professionals?
The main challenge for advertisers following the iOS 14.5 update is IDFA collection . After the update, users have to proactively opt in to share their IDFA (Identifier for Advertisers), which is a unique, random identifier assigned to each device by Apple, and has traditionally been used by advertisers to measure how users interacted with their ads throughout the user journey .
Prior to this update, consumers had to proactively opt out of sharing their IDFA. While this may seem like a minor change, it is a huge step forward, and gives users more control and visibility over the data that apps can access and use. However, it also presents a challenge for marketers when it comes to measuring and analyzing the performance of mobile marketing campaigns. For example, without IDFA, an advertiser loses access to user-level data, making it difficult to measure campaign ROI. Additionally, the loss of IDFA will make it much more difficult to run remarketing campaigns.
Given this change, what kind of alternatives does AppsFlyer propose?
At AppsFlyer, we’ve developed SK360 , a set of tools to help marketers continue to deliver exceptional experiences to their customers, without compromising user privacy. Many of these solutions are based on machine learning and help marketers use aggregated data instead of user-level data.