Brand impact on the consumer
Posted: Tue Jan 07, 2025 4:13 am
The way a consumer perceives a brand depends on several factors:
Customer experience : A golden rule to keep in mind when selling is that customers don't just buy products, they buy experiences. An example of this can be Apple: the technology giant allows buyers to try out its devices in physical stores to increase their loyalty and loyalty.
Customer preference: Create a product or service that meets or exceeds customer expectations and solves their key problems.
Brand reputation: This relates to the perception (good or bad) that a user has of a brand. Some of the factors that influence this component are: the product, business leadership, innovation and the company's behavior.
Brand Value Results
Continuing with brand bosnia and herzegovina phone data perception, it is worth mentioning what results are obtained after defining the values of a brand :
Tangible value: This outcome is easy to measure and is usually physical. An example of positive tangible value is when revenue increases due to sales. While an example of negative tangible value could be when a company 's stock price drops .
Intangible value: This result cannot be measured and is not physical. A positive intangible value could be having credibility in the market thanks to word of mouth recommendations. On the other hand, a negative intangible value would be when a brand is considered to be in bad taste or does not convey a message consistent with its personality.
Brand loyalty
Brand values are also associated with consumer loyalty. In other words, it is the customer who believes in the value of your product or service and, therefore, makes frequent purchases instead of looking for other options.
Customer experience : A golden rule to keep in mind when selling is that customers don't just buy products, they buy experiences. An example of this can be Apple: the technology giant allows buyers to try out its devices in physical stores to increase their loyalty and loyalty.
Customer preference: Create a product or service that meets or exceeds customer expectations and solves their key problems.
Brand reputation: This relates to the perception (good or bad) that a user has of a brand. Some of the factors that influence this component are: the product, business leadership, innovation and the company's behavior.
Brand Value Results
Continuing with brand bosnia and herzegovina phone data perception, it is worth mentioning what results are obtained after defining the values of a brand :
Tangible value: This outcome is easy to measure and is usually physical. An example of positive tangible value is when revenue increases due to sales. While an example of negative tangible value could be when a company 's stock price drops .
Intangible value: This result cannot be measured and is not physical. A positive intangible value could be having credibility in the market thanks to word of mouth recommendations. On the other hand, a negative intangible value would be when a brand is considered to be in bad taste or does not convey a message consistent with its personality.
Brand loyalty
Brand values are also associated with consumer loyalty. In other words, it is the customer who believes in the value of your product or service and, therefore, makes frequent purchases instead of looking for other options.