One of the main drawbacks of
Posted: Tue Jan 07, 2025 4:00 am
Expand information on offers and promotions. printed brochures is that they are usually very small, so designers have to fine-tune the content of the brochure so that the main offers stand out more to potential customers. A job that is made easier by using a QR code. In this way, the brand's most notable offers can be included in a printed format, while the customer can access the rest through this code.
Increased web traffic. The QR code is a great ally for the public to find out about offers, promotions and launches, but it is also a great tool if you want to increase traffic to the website or increase sales in an eCommerce. The consumer only needs a smartphone with the app that allows them to access the website in a few seconds through this code. If this is the brand's objective, it is advisable to place the QR code in the brochure in a strategic place, making sure that it is the first thing the consumer sees.
Attracting the public to the physical store. One of the most valuable uses finland number data of QR technology in the world of marketing and advertising is its use as a gateway for customers to great discounts and exclusive benefits through digital catalogues where the consumer can learn more about the brand's offers and products. This will increase their interest in taking advantage of these exclusive offers and increase traffic to physical stores, if they have them. To further increase this flow, it is advisable to design a QR catalogue that is intuitive, simple and impactful for the consumer.
All of this makes it clear that the inclusion of QR codes in physical advertising, whether in brochures or street advertisements, is one of the best ways to make the offer known to an omnichannel audience . Even so, as with any marketing campaign carried out, a measurement must be established to confirm that there is a return on investment. This measurement is simpler in these campaigns, since the QR codes themselves can provide information about the number of accesses to the website, as well as the time at which they occur, for example, which will make it easy to know if the actions are leading to an increase in sales.
Increased web traffic. The QR code is a great ally for the public to find out about offers, promotions and launches, but it is also a great tool if you want to increase traffic to the website or increase sales in an eCommerce. The consumer only needs a smartphone with the app that allows them to access the website in a few seconds through this code. If this is the brand's objective, it is advisable to place the QR code in the brochure in a strategic place, making sure that it is the first thing the consumer sees.
Attracting the public to the physical store. One of the most valuable uses finland number data of QR technology in the world of marketing and advertising is its use as a gateway for customers to great discounts and exclusive benefits through digital catalogues where the consumer can learn more about the brand's offers and products. This will increase their interest in taking advantage of these exclusive offers and increase traffic to physical stores, if they have them. To further increase this flow, it is advisable to design a QR catalogue that is intuitive, simple and impactful for the consumer.
All of this makes it clear that the inclusion of QR codes in physical advertising, whether in brochures or street advertisements, is one of the best ways to make the offer known to an omnichannel audience . Even so, as with any marketing campaign carried out, a measurement must be established to confirm that there is a return on investment. This measurement is simpler in these campaigns, since the QR codes themselves can provide information about the number of accesses to the website, as well as the time at which they occur, for example, which will make it easy to know if the actions are leading to an increase in sales.