One of the main reasons is, as we mentioned above, the fact that retaining customers is 5 times cheaper than acquiring new ones.
In addition to this advantage, there are 2 great opportunities that arise from investing in loyalty:
Increased sales : after a positive first experience, buyers are very likely to be willing to try new products and even cross-sell (i.e. buy complementary items to what is already in the cart). As a result, profits grow and so does the average ticket .
Spontaneous marketing : If customers trust you, they are more likely to recommend your products to friends and family. The famous word of mouth will turn them into promoters of your brand.
You may also be interested in → How does cashback work? 4 steps to customer loyalty
10 strategies to retain customers
After seeing what the concept of loyal bolivia phone data customers is, it's time to put it into practice. In this section, you will access 10 effective customer loyalty strategies that are easy to apply to your business:
Identify your target audience and their expectations
Analyze the reasons why they stop buying from you
Establish a link
Streamline all processes
Going beyond the act of selling
Taking advantage of the benefits of word of mouth
Create a loyalty program
Ask customers for their opinion about your product
Maintain constant and personalized communication
Act with social responsibility
Let's see how to apply each one to achieve your loyalty goals .
Identify your target audience and their expectations
Knowing the characteristics of your buyers is the first step towards success, since, based on this information, it is easier to implement efficient actions to win them over and retain them.
In this sense, to determine who your audience is and what their expectations are, you have to pay attention to these data:
Age and gender
Profession
Purchasing power and education level
Psychological characteristics
Wishes and aspirations
Interests
Shopping habits
Lifestyle
Social networks used
Once you've organized this information, you'll be able to identify your customers' needs and come up with ways to solve their problems through your products, services, and content.