Other factors that you should not forget
Posted: Tue Jan 07, 2025 3:34 am
The world of retail has evolved by leaps and bounds, due to changes in consumer purchasing habits , companies have had to adapt to new customer needs.
Nowadays there is more competition and the customer is more informed, which is why it is not enough to sell a good product. Nowadays, having a clear brand image and an attractive point of sale design is essential to make your customer's shopping experience so unforgettable that they want to come back to you.
Quickly answer these questions: Are your customers loyal to your brand? Is the image you want to project the same one they have in mind? Are you able to attract new customers to your stores every day?
If you have heard the negative answer to any of the questions, you need a change. A (r)evolution. How? By improving your retail branding.
Retail branding is the discipline that helps companies establish a clear and distinctive brand positioning. It focuses on improving the customer's shopping experience, making it unique and satisfying.
What is the real key to consider when establishing a consolidated brand image?
The key to making your branding unique: design
Retail design is the discipline that ensures that points of sale are functional, attractive and experiential. It is a sales strategy that seeks to enhance the virtues of the product and foster human relations within the premises.
The objective of this design is not only focused on decorating a space to make it beautiful and useful, but it is also used as a tool to attract and win over the client, differentiate yourself from the competition, improve and position your image and transmit your values. We are not only talking about an attractive design, but also a strategic design.
In short, design makes your brand appear unique, different from everything else.
«Design is the best tool to create an extraordinary customer experience and increase your sales»
It is essential that no design detail is overlooked in your store: from the layout , lighting , ambiance , to product placement . Everything corresponds to a retail design strategy, the purpose of which is to convey values and ideas about the brand. For this reason, the design of commercial spaces is considered a branding and retail marketing tool .
Know your customers. Knowing your customers' purchasing habits and gathering as much austria number data information about them as possible is essential for implementing any process in your company. This will help you further define your target and understand your customers' needs so you can anticipate them. Big data and data measurement at the point of sale are the great ally in the retail world to get to know your customers. Thanks to this data, you can make your processes more useful, personalize experiences and increase your sales.
Your employees. Your store employees act as representatives of your brand and that is why their attitude is extremely important, since the bad behavior of an employee with a customer can damage your brand image and make your customer's shopping experience unsatisfactory.
Customer journeys. This term refers to the journey a customer takes with your brand. Knowing how a customer gets to know you, finding out if they end up buying, through which channels they do so, or the image they perceive of you are fundamental aspects to understanding a customer’s experience with your brand.
Merging your brand's online and offline worlds. A brand's online-only experience and an offline one can generate different experiences, which is why merging both experiences will make them unified into one, sending the same message across all of your brand's purchasing channels. This is very beneficial, as it makes it easier for consumers to make purchases.
A good option is to apply technology at your point of sale. Example: Zara has a recent option in its app called “store mode”. With this option, customers can use the app to find out which products are in that store and where they are placed.
Nowadays there is more competition and the customer is more informed, which is why it is not enough to sell a good product. Nowadays, having a clear brand image and an attractive point of sale design is essential to make your customer's shopping experience so unforgettable that they want to come back to you.
Quickly answer these questions: Are your customers loyal to your brand? Is the image you want to project the same one they have in mind? Are you able to attract new customers to your stores every day?
If you have heard the negative answer to any of the questions, you need a change. A (r)evolution. How? By improving your retail branding.
Retail branding is the discipline that helps companies establish a clear and distinctive brand positioning. It focuses on improving the customer's shopping experience, making it unique and satisfying.
What is the real key to consider when establishing a consolidated brand image?
The key to making your branding unique: design
Retail design is the discipline that ensures that points of sale are functional, attractive and experiential. It is a sales strategy that seeks to enhance the virtues of the product and foster human relations within the premises.
The objective of this design is not only focused on decorating a space to make it beautiful and useful, but it is also used as a tool to attract and win over the client, differentiate yourself from the competition, improve and position your image and transmit your values. We are not only talking about an attractive design, but also a strategic design.
In short, design makes your brand appear unique, different from everything else.
«Design is the best tool to create an extraordinary customer experience and increase your sales»
It is essential that no design detail is overlooked in your store: from the layout , lighting , ambiance , to product placement . Everything corresponds to a retail design strategy, the purpose of which is to convey values and ideas about the brand. For this reason, the design of commercial spaces is considered a branding and retail marketing tool .
Know your customers. Knowing your customers' purchasing habits and gathering as much austria number data information about them as possible is essential for implementing any process in your company. This will help you further define your target and understand your customers' needs so you can anticipate them. Big data and data measurement at the point of sale are the great ally in the retail world to get to know your customers. Thanks to this data, you can make your processes more useful, personalize experiences and increase your sales.
Your employees. Your store employees act as representatives of your brand and that is why their attitude is extremely important, since the bad behavior of an employee with a customer can damage your brand image and make your customer's shopping experience unsatisfactory.
Customer journeys. This term refers to the journey a customer takes with your brand. Knowing how a customer gets to know you, finding out if they end up buying, through which channels they do so, or the image they perceive of you are fundamental aspects to understanding a customer’s experience with your brand.
Merging your brand's online and offline worlds. A brand's online-only experience and an offline one can generate different experiences, which is why merging both experiences will make them unified into one, sending the same message across all of your brand's purchasing channels. This is very beneficial, as it makes it easier for consumers to make purchases.
A good option is to apply technology at your point of sale. Example: Zara has a recent option in its app called “store mode”. With this option, customers can use the app to find out which products are in that store and where they are placed.