What is the difference between selling and offering a product?
Posted: Mon Jan 06, 2025 8:46 am
There are some differences between selling and offering a product . It is important to distinguish between the two so that you can make the best strategy.
They say that the best salespeople don't focus on selling. Selling involves using different techniques and methods to influence and persuade a prospect to buy. But this basic concept has been outdated. Today, salespeople focus on solving their customers' problems.
Offering, on the other hand, means giving your prospects opportunities to buy your product. With this, you must make them feel that they cannot pass up that opportunity.
The sale is persuasive, but it can be uncomfortable if you don't do it right. The offer is clear and explicit, but attractive.
So, is selling bad? Not at all, in phone library fact, at Tiendanube we have created content to help you master sales strategies . You must be clear that offering a product is part of your sales strategies and seeks the same objective: to bring income to your business.
Person using social media to offer their product.
How to offer a product? Examples to make your customers fall in love
There are effective ways to offer a product . In a digital world, brands have various platforms to create content about their products and reach their target audience. Some of the main channels are:
Digital platform
Email
Facebook
Instagram
YouTube
WhatsApp
TikTok
In person
By phone
To a company
To a customer (someone who has already bought from you before)
Now we will give you some examples to offer your product effectively on each of these platforms:
Digital platform
Offering a product online is key to boosting your business. You can do it with your own online store or through a marketplace, depending on your preference.
First you need to ask yourself where your potential customers are, how you are going to reach them and, above all, what topics they are interested in. If you decide to create your own website, an effective way to offer your product is through a content strategy that addresses your customers' problems. Or you can also focus your offer on new products that you sell through dropshipping , for example.
Generate valuable information and focus not on promoting your product, but on genuinely empathizing with your prospects. Then, make sure to make the solution—that is, your product—available to them. Use the simplest possible contact methods so they can reach you.
If you do this with a marketplace, make sure you create categories and keywords for your products. Consider that you must make extra investments — whether in advertising or auctions — if you want to appear in the first results of people searching for a product like the one you sell.
And that's not enough. Did you know that 80% of customers believe that go.
They say that the best salespeople don't focus on selling. Selling involves using different techniques and methods to influence and persuade a prospect to buy. But this basic concept has been outdated. Today, salespeople focus on solving their customers' problems.
Offering, on the other hand, means giving your prospects opportunities to buy your product. With this, you must make them feel that they cannot pass up that opportunity.
The sale is persuasive, but it can be uncomfortable if you don't do it right. The offer is clear and explicit, but attractive.
So, is selling bad? Not at all, in phone library fact, at Tiendanube we have created content to help you master sales strategies . You must be clear that offering a product is part of your sales strategies and seeks the same objective: to bring income to your business.
Person using social media to offer their product.
How to offer a product? Examples to make your customers fall in love
There are effective ways to offer a product . In a digital world, brands have various platforms to create content about their products and reach their target audience. Some of the main channels are:
Digital platform
YouTube
TikTok
In person
By phone
To a company
To a customer (someone who has already bought from you before)
Now we will give you some examples to offer your product effectively on each of these platforms:
Digital platform
Offering a product online is key to boosting your business. You can do it with your own online store or through a marketplace, depending on your preference.
First you need to ask yourself where your potential customers are, how you are going to reach them and, above all, what topics they are interested in. If you decide to create your own website, an effective way to offer your product is through a content strategy that addresses your customers' problems. Or you can also focus your offer on new products that you sell through dropshipping , for example.
Generate valuable information and focus not on promoting your product, but on genuinely empathizing with your prospects. Then, make sure to make the solution—that is, your product—available to them. Use the simplest possible contact methods so they can reach you.
If you do this with a marketplace, make sure you create categories and keywords for your products. Consider that you must make extra investments — whether in advertising or auctions — if you want to appear in the first results of people searching for a product like the one you sell.
And that's not enough. Did you know that 80% of customers believe that go.