Spending on influencer advertising will grow to $51 billion by 2027
Posted: Mon Jan 06, 2025 8:42 am
Influencer marketing is, today, one of the most used tools by many brands in their advertising strategies. They seek the goal of reaching this young audience . Agencies have been created as an intermediary role between advertisers and influencers.
The era of social media is on the rise and influencers have become an essential part of the digital industry. It is still in its early stages and is being regulated, but brands are increasingly daring to spend more money on these people. According to numbers from Statista , brands are expected to spend $27.51 billion on influencer marketing this year.
Influencer marketing spending to grow to $51 billion by 2027
In comparison, only $6.04 billion was spent on these digital strategies israel number data in 2017. Therefore, the influencer advertising industry has grown by approximately 355% over the past five years. Over the next five years, spending is expected to grow at a compound annual growth rate (CAGR) of 13.21%. At this rate, it is estimated that $51.15 billion will be spent on influencer advertising by 2027.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted recommendation influences people more than the best message. A trusted recommendation is the Holy Grail of advertising,” says Marc Zuckerberg, CEO of Meta.
China to account for 57% of total influencer marketing spending in 2022
China to account for 57% of total influencer marketing spending in 2022
Influencer marketing is set to experience a downturn in 2022. The growth rate plummeted to 20.4% . The growth rate is expected to continue to decline at least until 2027. According to the figures, the annual growth rate in 2027 will be only 10% , which is considerably lower t
The era of social media is on the rise and influencers have become an essential part of the digital industry. It is still in its early stages and is being regulated, but brands are increasingly daring to spend more money on these people. According to numbers from Statista , brands are expected to spend $27.51 billion on influencer marketing this year.
Influencer marketing spending to grow to $51 billion by 2027
In comparison, only $6.04 billion was spent on these digital strategies israel number data in 2017. Therefore, the influencer advertising industry has grown by approximately 355% over the past five years. Over the next five years, spending is expected to grow at a compound annual growth rate (CAGR) of 13.21%. At this rate, it is estimated that $51.15 billion will be spent on influencer advertising by 2027.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted recommendation influences people more than the best message. A trusted recommendation is the Holy Grail of advertising,” says Marc Zuckerberg, CEO of Meta.
China to account for 57% of total influencer marketing spending in 2022
China to account for 57% of total influencer marketing spending in 2022
Influencer marketing is set to experience a downturn in 2022. The growth rate plummeted to 20.4% . The growth rate is expected to continue to decline at least until 2027. According to the figures, the annual growth rate in 2027 will be only 10% , which is considerably lower t