Seller-Defined Audiences (SDA)
Posted: Mon Jan 06, 2025 7:00 am
Semantic segmentation
Until now, targeting tools were based exclusively on the recognition of keywords, images or objects to identify content. But this digital material changes so quickly that it is necessary to combine several sources to be able to analyze it. This is why a tool capable of incorporating artificial intelligence was recently created , thanks to which semantic advertising will be able to translate the nuances of language and select what type of consumer might be interested in the information.
Contextual segmentation
This strategy matches ads to relevant sites on the web iran number data using keywords or topics. Google's system analyzes the content of each web page to determine the main topic and then matches your ad to keywords . But to take full advantage of the potential of contextual targeting, you should use semantics as well.
Identity Solutions
The closest alternatives to third-party cookie tracking are authenticated identity solutions . These aim to replace third-party cookies with email-based IDs. User consent and regular audits ensure that consumers have control over their own data without privacy concerns, with the ability to easily view and manage their preferences.
The IAB Tech Lab took an alternative, more publisher-focused approach with “seller-defined audiences” ( SDA ). This solution allows publishers to responsibly scale their first-party data without relying on outdated IDs.
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Until now, targeting tools were based exclusively on the recognition of keywords, images or objects to identify content. But this digital material changes so quickly that it is necessary to combine several sources to be able to analyze it. This is why a tool capable of incorporating artificial intelligence was recently created , thanks to which semantic advertising will be able to translate the nuances of language and select what type of consumer might be interested in the information.
Contextual segmentation
This strategy matches ads to relevant sites on the web iran number data using keywords or topics. Google's system analyzes the content of each web page to determine the main topic and then matches your ad to keywords . But to take full advantage of the potential of contextual targeting, you should use semantics as well.
Identity Solutions
The closest alternatives to third-party cookie tracking are authenticated identity solutions . These aim to replace third-party cookies with email-based IDs. User consent and regular audits ensure that consumers have control over their own data without privacy concerns, with the ability to easily view and manage their preferences.
The IAB Tech Lab took an alternative, more publisher-focused approach with “seller-defined audiences” ( SDA ). This solution allows publishers to responsibly scale their first-party data without relying on outdated IDs.
Newsletter
Subscribe to our newsletter!
Follow MarketingDir