We tell you what clickbait is , why it is important for your business and how to use it well, without deceiving your users. All the information you need to use the tool as an ally and improve the reach of your platform.
Clickbaiting is generally associated with a negative practice because it can manipulate the user by promising something in the title, for example, and then directing them to an article that was not what they expected. This angers and discourages people because of its lack of veracity regarding the website that redirects them.
If you are going to use the clickbait technique , we phone library recommend writing attractive titles that are related to the content you are linking to in order to achieve a greater number of clicks thanks to the incentive or intrigue they generate in the reader.
It is very important that you take care of your users or clients, that you encourage them to enter your website with a hook, but without deceiving them , but rather by writing in an attractive way .
Let's start by looking in detail at what clickbait is and what this marketing strategy means .
What is clickbait?
Clickbait is a writing technique that consists of writing a very eye-catching headline so that users click on it and are redirected to websites that increase their monetized visits more and more.
The meaning of clickbait in Spanish is ciberanzuelo, that is: getting a click through certain actions.
Clickbait seeks to attract (and usually manipulate) the user's curiosity, placing the emphasis of the headline more on redirecting the user than on the content that will actually be delivered to the user .
So, what is clickbait ? A strategy to get more clicks through: attractive copy, eye-catching images or bold questions that encourage the reader to visit the link we offer them.
Examples of clickbait
'Boy' smoking in stadium was NOT what it seemed; YOU WILL BE SHOCKED
The headline anticipates what would be a very disturbing situation and seeks to generate curiosity based on this in order to gain the click.
The note then explains that it is not a child, which does not deceive, but it generates traffic because people want to clear up their doubts.
28 Very Scary And Strange Facts About Our Planet
Many users may be intrigued by this threatening information about our planet, but then the note offers some historical data that may be dramatic, although they do not develop in the way that most would expect.
Savings: How to make ends meet with old methods that are more relevant than ever
The article does indeed discuss saving techniques that have been practiced since time immemorial. However, the wording of the headline, in a time of economic crisis, clearly seeks to attract desperate users' clicks.