Account level tips
Posted: Sun Jan 05, 2025 8:40 am
While you're working at the account level, here are three general Google Ads tips to keep in mind:
Switch to Expert Mode (as opposed to Smart Mode): If you create a brand new account, Google will automatically switch you to Smart Mode by default. Your first step should be to click the "Switch to Expert Mode" button at the bottom of the screen so you can manually control how your account is set up.
how to run google ads - switching to expert mode in this example here will give you more manual capabilities
Conduct regular audits : As with everything in small business marketing , you need to regularly check how well your Google Ads are performing. If you regularly audit teacher database your Google Ads account, you'll be able to spot areas for optimization before they become headaches.
Be wary of auto-apply recommendations: Google Ads advice is like advice from strangers — take it with a grain of salt. Google Ads' auto-apply and other optimization recommendations can be helpful when you're short on ideas, but ultimately, you know what's best for your account.
Campaign level
In general, a marketing campaign can mean anything, but in Google Ads, the term “campaign” is the bucket that contains your ad groups. At the campaign level, you set your budget , targeting, ad type, and more. As mentioned above, a campaign can only have one ad type , but each campaign can have multiple ad groups , and each account can have multiple campaigns.
google ads account structure - campaign level
There are nine different campaign types to know about:
Search : Text ads that appear in Google search
Display: Image-based ads that appear on websites in the Google Display Network.
Shopping : Advertise products in Google Search and the Shopping tab
Video: Video Advertising on YouTube and Display Network
Discovery: Immersive ads that appear across multiple Google networks
App : Advertise your app on multiple Google networks
Smart: Fully automated ads that Google creates and places for you across networks.
Performance Max: Ads created from the various assets you choose are shown across all eligible Google networks.
Hotel: Uses information from your hotel listings to create ads in Google Search or Maps.
Switch to Expert Mode (as opposed to Smart Mode): If you create a brand new account, Google will automatically switch you to Smart Mode by default. Your first step should be to click the "Switch to Expert Mode" button at the bottom of the screen so you can manually control how your account is set up.
how to run google ads - switching to expert mode in this example here will give you more manual capabilities
Conduct regular audits : As with everything in small business marketing , you need to regularly check how well your Google Ads are performing. If you regularly audit teacher database your Google Ads account, you'll be able to spot areas for optimization before they become headaches.
Be wary of auto-apply recommendations: Google Ads advice is like advice from strangers — take it with a grain of salt. Google Ads' auto-apply and other optimization recommendations can be helpful when you're short on ideas, but ultimately, you know what's best for your account.
Campaign level
In general, a marketing campaign can mean anything, but in Google Ads, the term “campaign” is the bucket that contains your ad groups. At the campaign level, you set your budget , targeting, ad type, and more. As mentioned above, a campaign can only have one ad type , but each campaign can have multiple ad groups , and each account can have multiple campaigns.
google ads account structure - campaign level
There are nine different campaign types to know about:
Search : Text ads that appear in Google search
Display: Image-based ads that appear on websites in the Google Display Network.
Shopping : Advertise products in Google Search and the Shopping tab
Video: Video Advertising on YouTube and Display Network
Discovery: Immersive ads that appear across multiple Google networks
App : Advertise your app on multiple Google networks
Smart: Fully automated ads that Google creates and places for you across networks.
Performance Max: Ads created from the various assets you choose are shown across all eligible Google networks.
Hotel: Uses information from your hotel listings to create ads in Google Search or Maps.