SEO Benefits of Internal Linking
Posted: Sun Jan 05, 2025 8:32 am
Not only do these internal links direct users throughout your site, they also send search engine spiders to crawl and index all of these different pages.
SEO internal linking - crawler illustration
As web crawlers move through your site, they learn more about your content, which affects whether they will promote those pages in the SERPs . Strategically adding internal links can make a big difference in your SEO performance .
Google finds it easier to crawl and discover new pages
As mentioned above, any page on your site physician database should ideally be accessible within three clicks or less from the homepage. If a page on your site doesn’t have an internal link, Google’s search engines won’t see it. Ensuring that the web pages you want to rank are easily discoverable by search engines , and therefore crawled and indexed, is a critical first step to making your site more visible in the SERPs .
Signal Relevance and Context
Google also relies on the anchor text of internal links to understand context and relevance to various search queries. If the anchor text doesn’t match the content of the page it’s linking to, Google is less likely to trust that page or rank it higher in the SERPs for related keywords. However, using the right anchor text can help Google more fully understand what the page you’re linking to is about. That’s why using your keyword in the anchor text is so important when building links.
SEO internal linking - crawler illustration
As web crawlers move through your site, they learn more about your content, which affects whether they will promote those pages in the SERPs . Strategically adding internal links can make a big difference in your SEO performance .
Google finds it easier to crawl and discover new pages
As mentioned above, any page on your site physician database should ideally be accessible within three clicks or less from the homepage. If a page on your site doesn’t have an internal link, Google’s search engines won’t see it. Ensuring that the web pages you want to rank are easily discoverable by search engines , and therefore crawled and indexed, is a critical first step to making your site more visible in the SERPs .
Signal Relevance and Context
Google also relies on the anchor text of internal links to understand context and relevance to various search queries. If the anchor text doesn’t match the content of the page it’s linking to, Google is less likely to trust that page or rank it higher in the SERPs for related keywords. However, using the right anchor text can help Google more fully understand what the page you’re linking to is about. That’s why using your keyword in the anchor text is so important when building links.