Ad Group Level Tips
Posted: Sat Jan 04, 2025 5:22 am
The recommended best practices for ad groups are as follows:
Organize your ad groups systematically. Stick to the main themes of your ad groups and break them down in a way that makes the most sense to you.
Don't use too many or too few ad groups. While gambling data india you don't want to cram everything into one ad group, you also don't want to break them down too much into SKAG (Single Keyword Ad Group ) structures, as either option can be equally painful to manage.
Be prepared to change them regularly . As a PPC specialist, pausing, adjusting, and moving ad groups and their components is a major part of my optimization work.
Don't add ad group components just to reach the recommended numbers above. These are guidelines, so don't break your back by adding unnecessary keywords or ad groups to reach the ideal number.
Keyword level
Keywords serve as the "north star" of your Google Ads account. For search, they tell Google what types of queries you want your ads to show for.
Organize your ad groups systematically. Stick to the main themes of your ad groups and break them down in a way that makes the most sense to you.
Don't use too many or too few ad groups. While gambling data india you don't want to cram everything into one ad group, you also don't want to break them down too much into SKAG (Single Keyword Ad Group ) structures, as either option can be equally painful to manage.
Be prepared to change them regularly . As a PPC specialist, pausing, adjusting, and moving ad groups and their components is a major part of my optimization work.
Don't add ad group components just to reach the recommended numbers above. These are guidelines, so don't break your back by adding unnecessary keywords or ad groups to reach the ideal number.
Keyword level
Keywords serve as the "north star" of your Google Ads account. For search, they tell Google what types of queries you want your ads to show for.