First Dataset

E-commerce stores receive a lot of traffic , but it is very important to know how many visitors are making a purchase or converting into customers. Conversion rate is the percentage of visitors that turn into buyers in an online store. Conversion rates provide interesting insights about a site such as site engagement , site optimization for conversions and chinese overseas asia database products, etc. Conversion rate optimization is vital to increasing sales, revenue, and AOV. E-commerce conversion rate can be optimized with simple site design, troubleshooting technical issues, and using e-commerce analytics tools to understand customer exit points and improve the overall user experience . Tracking conversion rates at an atomic level is very important. Conversions can be customized by channel, product category, and campaign. This customization will give you an idea of ​​which products or channels are generating the best sales . CR can be calculated by dividing the total number of orders by the total traffic and multiplying it by 100.

conversion rate formula
Shopping Cart Abandonment Rate (SCAR)
Cart abandonment rate is the percentage of visitors who add an item to their cart but do not complete the checkout process. If your online store has a higher cart abandonment rate (SCAR), you need to determine the cause. The reasons could be a complicated checkout process, a lack of payment options, or higher shipping costs. Optimizing your cart abandonment rate is a simpler task because it only requires optimizing your shopping cart by improving the overall checkout experience. SCAR is calculated by dividing total sales by the number of carts created, multiplied by 100.