Just as technology advances every day, the way we communicate and approach customers also changes. At Posicionamiento Web Salamanca we teach you what marketing 3.0 is and how to apply it. This concept has been around for a few years but it has only recently managed to attract attention.
What is marketing 3.0
Marketing 3.0 is an advertising concept that can be used by companies that want to have a deeper connection with consumers, going beyond satisfying their needs by offering a product or service. It seeks to unite and create an emotional experience for the target audience.
It is said that a company is migrating from marketing 2.0 to this new 3.0 trend, when it stops focusing on the consumer to approach the client as a human being. In this version, corporate and social responsibility directly influences the company's economic results. This is due to the spiritual satisfaction that the client demands.
As we said, the 3.0 customer is a spiritual being. This type of person is in a segmentation where there are consumption habits, respect for their peers, consideration and love for both the environment and living organisms. For this reason, they take into account the impact of their daily actions on each of these aspects.
For this consumer, the planet, living beings, society and their colombia telegram data are fundamental pillars. That is why they seek the satisfaction of their values and the improvement of the world.
How marketing 3.0 came about
The evolution of digital marketing to version 3.0 was born out of the need to respond to elements such as new technologies, changes in consumer behavior, conflicts generated by globalization, and people's interest in expressing themselves, whether it be their beliefs, values, or creativity.
This trend proposes new ways of reaching consumers through respect for values. Where the company's employees are included, as well as suppliers, distributors and all those involved in the business. In this way, everyone can feel that they are truly included in the engagement of public interest.
Differences between the stages of marketing
There are several aspects that we can differentiate in the evolution that digital marketing has had from 1.0 to version 3.0. That they are different does not mean that there are elements that are left aside, it simply means that the focus or perspective towards which to direct the attention of consumers has changed in order to engage them and build loyalty with the brand.
Focus. This is the first and most noticeable change that can be seen. In the first stage, marketing was product-focused, then it became oriented toward consumer needs. In the last stage, the focus is on values.
Objective. In the first phase, efforts were aimed at selling a product or service, and later on, it changed to satisfying the customer. In the last period, the goal is to achieve a better world.
Market. The consumer has also changed. In the first scenario we had a physical consumer, who went to stores to buy. In the second we have an intelligent customer who uses digital platforms to get what he needs. In the current scenario, the audience is made up of more spiritual beings, as we pointed out before.
Concept/Guideline. Marketing formulas have changed for the better. 1.0 was governed by efficient + effective + effective, based on the product. In 2.0 we are guided by brand differentiation, based on the power of the product-company union. 3.0 requires a formula based on human values, product + company + planet.
Interaction. This aspect has also evolved. At first it was just a transfer, a commercial exchange. Then it became a business-consumer relationship, where the customer's opinion mattered. Now we have a co-creation of values, where we work hand in hand.