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Prepare your business to sell more during the Christmas season

Posted: Sat Dec 28, 2024 6:01 am
by pappu6329
The most important commercial season in Spain is about to begin. Although you should already have your strategy in place, here are some tips to sell more during the Christmas season . Find out which are the most important moments and how to prepare to take advantage of online sales and promotions.

Prepare your business for Christmas
The last two months of the year are usually the months with the highest sales in many commercial niches. This is a time of personal shopping and gift-giving, and as Christmas approaches, sales increase.

The last two months of the year are busy and it is therefore important to be ready for a productive season. Prepare your Christmas and New Year sales strategies in advance.

Update your website and make sure you optimize it for SEO , with chile telegram data keywords, for example. Synchronize sales channels, pay attention to each one because consumers will be active on all of them looking for offers.

According to a Google study , the majority of Spanish consumers, 66%, are willing to buy through any channel and will look for where the lowest prices are.

They will shop both online and in physical stores and will take advantage of digital channels to search for information and compare prices.

Keep your online store and mobile app updated. These are touchpoints that you should not neglect because consumers use them as a source of information and also to complete a purchase.
Make sure you have enough stock of the products that are most in demand this season.
Draw attention to your business with a Christmas atmosphere.
Create promotions to encourage purchases.
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These are some of the actions that will help you be ready to take advantage of this season.

Most important dates of the season


via GIPHY

Google's blog highlights the following dates as key if you want to increase sales during this time:

November 11 : Singles' Day is a new celebration that came from China. This day is a day that highlights mobile shopping and is a good time to reach consumers through the web, apps and marketplaces , and to start making offers.
November 25-28 : These are some of the most anticipated dates, as it is the Black Friday and Cyber ​​Monday weekend . Consumers look for the best discounts both online and in physical stores . These dates usually extend throughout the week.
December 18 : Electronics purchases may increase around this day, as the World Cup final is taking place. It is also a good time for online sales.
December 20th : Not a time for celebration, but it is the last day to order expedited shipping that will arrive in time for Christmas.
December 24 : This is the time to complete last-minute shopping.
December 26 : After Christmas Day, consumers are no longer as concerned with gifts as they are with treating themselves.
December 31 : Consumers are preparing for the holiday season. They are also starting to make plans for the weeks ahead.
January 6 : Shopping during the first week of January is centered around the celebration of Three Kings Day.
January 7th : The sales season begins, so it's time to grab the best deals and discounts.