Gov sites and local businesses with pretty high authority

[zihadhasan012]

He had very little in the way of backlinks and his site was around 6 months old. It has been common knowledge for a long time that linking to authoritive sources can help establish some visibility; however, I am beginning to think that outbound links hold a lot more weight than is generally perceived. What do you guys think? There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own.


People are scared for a number of reasons; they wor telemarketing leads, bahrain telephone number data ry that linking out could: Harm their reputation Damage their search engine rankings Cost them PageRank Create exit portals where users will drop off In my opinion, these concerns are largely unfounded. Linking is common practice on the web - expected and respected by users of all kinds - and therefore, extremely unlikely to harm your reputation. Even if you link to the occasional site or page that's been taken over by a domain squatter, aspiring pornographer or entranced Twilight fan, your visitors are likely to carry a great deal of forgiveness, especially if it's an old link.


In much the same fashion, search engines recognize that even the best websites sometimes carry a link to the nether regions of cyberspace (talk about bringing back your '90's lingo!). So long as you don't carelessly provide links to malware-installing, pop-under spouting, Shamwow hawking pages, you don't need to take especially more care than you would linking to possible 404s. As for costing PageRank - yes, it's true. Technically, the original PR formula (described in great detail here by my grandfather, Si) dictates that any link equity spent on external pages is lost opportunity that could have been spent on internal pages.