Lakshmin: Look at where your consumer is
Posted: Sat Dec 28, 2024 4:50 am
We know when we’re doing that … because we don’t have the bandwidth to make something bespoke. I think even when you’re doing that, even if you’re a small brand … anything you are posting is going to provide insights and data that help you then make more informed decisions about where you’re going to go from there. I think it is much more fruitful to do one channel very, very well — and have it drive the business impact that you’re looking for — than to half-ass all the channels [which is not] going to move your business forward.
b.: Is there a way for companies to prioritize list of oman cell phone numbers a channel if they have to focus on one? That’s the easiest way, right? It is also looking at, what’s your KPI? What action are you trying to get folks to do? If your main KPI or the thing that makes your company money is … when you increase traffic … you’re gonna probably go to social media channels that make it much easier for folks to click off-platform and go to your site.
And that’s what we saw with so many different media publishers in the 2010s. Now a lot of channels, their priority is to keep you scrolling on their channel itself. So it might be, “Hey, this channel is much more about top-of-funnel brand awareness; let’s make … something that’s much more entertainment-focused that keeps people coming to us.” For example, we want people anytime they think about travel to consult Lonely Planet, because they know wherever they’re going, we’re going to have something for them around that destination.
b.: Is there a way for companies to prioritize list of oman cell phone numbers a channel if they have to focus on one? That’s the easiest way, right? It is also looking at, what’s your KPI? What action are you trying to get folks to do? If your main KPI or the thing that makes your company money is … when you increase traffic … you’re gonna probably go to social media channels that make it much easier for folks to click off-platform and go to your site.
And that’s what we saw with so many different media publishers in the 2010s. Now a lot of channels, their priority is to keep you scrolling on their channel itself. So it might be, “Hey, this channel is much more about top-of-funnel brand awareness; let’s make … something that’s much more entertainment-focused that keeps people coming to us.” For example, we want people anytime they think about travel to consult Lonely Planet, because they know wherever they’re going, we’re going to have something for them around that destination.