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Funds for lead generation as a top priority

Posted: Thu Dec 26, 2024 10:25 am
by Akahs48
Lead generation is always one of the highest priorities for businesses in the B2B industry. However, statistics suggest that out of 85% of marketers that set aside , 44% of them don’t find their initiatives effective enough.


This means that out of a good portion of businesses that invest heavily in lead generation, the large majority still has no idea as to what works and what doesn’t.

And one of the biggest reasons for this lack of knowledge is the misconception B2C methods working the same for B2B methods.


Unlike in B2C, you need carefully thought out, progressively list of albania cell phone numbers persuasive techniques, starting with a solid lead generation strategy for B2B businesses.

What is lead generation?
Simply put, lead generation is the process of attracting potential prospects and converting them into paying customers. These potential prospects are called “leads” as they are people who have shown some form of interest in your company’s products or services.


For example, a person who visited your website and downloaded a resource, such as a white paper, can be considered a lead. Another person who visited your social media pages and chatted with one of your sales associates is also a good lead.


Now there are some leads that are almost ready to make a purchase and may already know what they are looking for, while some others may need a bigger push to make the move to purchase.


This is precisely why a lot of conventionally accepted B2C lead generation techniques seldom work for B2B. Not all people that come to your digital channels may be good quality leads. Meaning, not everyone that visited may be there to buy.