More examples from today?
Posted: Thu Dec 26, 2024 10:09 am
We discovered this French startup, Revyze , that raised $2 million to build the TikTok of education. Just short educational videos, by students for students. Nothing else. Is it a new idea? Not really, TikTok got to the format first. And yet, verticalized, it's working great.
The hashtag #LearnOnTikTok , with over 860 billion views, was proof that educational content on TikTok had become a viable niche . And Revyze capitalized on it.
Who unites and who separates : You might think that the public would prefer a priori those all-in-one, generalist solutions, where you can find everything you are looking for in one place. Low friction and numerous options, a paradise. But it is not always like this…
The advantage of niche brands is their natural positioning as experts . We tend to trust more those people or brands that aim to do one thing well. Basically, experts sell themselves more easily than know-it-alls.
The fractionation technique is based precisely on this concept: extracting a vertical business from a larger and more generalist reality that does not monetize on specificity.
Just look at all the emerging AI tools . Specific list of telegram users in vietnam solutions to do one thing and one thing only well. This is how they compete with giants like ChatGPT.
How to move forward : Take any large company. As mentioned, they can’t address every single problem in their industry alone, nor should they. Find something that can be improved and focus on that.
The large social platforms, in addition to being giants in themselves, can be excellent analysis channels to discover the niches that are really pushing .
You can follow Revyze's example, starting from one of TikTok's specific hashtags . Reddit too! We Italians use it very little, yet it hosts very active niche communities , such as r/LegalAdvice , r/AskCulinary or r/AskElectronics .
And don't let the numbers of the big players discourage you. Any niche brand needing less than 1% of these giants' market share would be a record-breaking business.
The hashtag #LearnOnTikTok , with over 860 billion views, was proof that educational content on TikTok had become a viable niche . And Revyze capitalized on it.
Who unites and who separates : You might think that the public would prefer a priori those all-in-one, generalist solutions, where you can find everything you are looking for in one place. Low friction and numerous options, a paradise. But it is not always like this…
The advantage of niche brands is their natural positioning as experts . We tend to trust more those people or brands that aim to do one thing well. Basically, experts sell themselves more easily than know-it-alls.
The fractionation technique is based precisely on this concept: extracting a vertical business from a larger and more generalist reality that does not monetize on specificity.
Just look at all the emerging AI tools . Specific list of telegram users in vietnam solutions to do one thing and one thing only well. This is how they compete with giants like ChatGPT.
How to move forward : Take any large company. As mentioned, they can’t address every single problem in their industry alone, nor should they. Find something that can be improved and focus on that.
The large social platforms, in addition to being giants in themselves, can be excellent analysis channels to discover the niches that are really pushing .
You can follow Revyze's example, starting from one of TikTok's specific hashtags . Reddit too! We Italians use it very little, yet it hosts very active niche communities , such as r/LegalAdvice , r/AskCulinary or r/AskElectronics .
And don't let the numbers of the big players discourage you. Any niche brand needing less than 1% of these giants' market share would be a record-breaking business.