Look for sources, references and influencers in your sector
Posted: Thu Dec 26, 2024 5:09 am
Look for accounts that provide valuable content : authors, bloggers and experienced professionals. Strategically monitor accounts that stand out for sharing quality content, common interest and useful information. Learn from them, from their experience, from their way of communicating.
Influencers are Twitter accounts that, in addition to having a large community around them, stand out for their authority and the great participation of their followers in their communication. These are accounts whose content is frequently shared, commented on, marked as favorites, recommended or linked to. When it comes to having a large community, the number does not mean everything .
icon-05You can use free tools and apps that will help you find influencers and influencers in your sector, such as Twtrland and Followerwonk . You can also use the Feedly app to organize your content sources or Feeds.
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Account and user monitoring must be strategic and selective. The idea is to build afghanistan telegram lead active community around your brand, a community that participates in your communication, helps you spread your content and contributes its points of view about your brand.
It is also not advisable to buy Twitter followers , as well as being a visible practice, you will find yourself with a huge pool of accounts that never participate in your communication.
14 104. Get the most out of your communication on Twitter
First of all, share valuable content and not commercial content. As I mentioned before, regularly publish content that contains information on relevant topics of common interest, that provides knowledge and is useful for your community. For example, share job offers, news, practical advice, explanations of new tools or applications, opinions and recommendations from experts… Everything from the sector in which your brand wants to stand out.
Make your content “retweetable” by creating calls to action with phrases, titles and keywords that generate interest. Make strategic use of #Hashtags. Use them if they are topics of interest or search trends and, when doing so, always mention the sources or accounts that you want to see your communications.
Retweet content from other accounts, favorite posts you want to highlight, and of course, personally respond to many of your followers' questions or messages. Don't use auto-replies.
Don’t overdo self-promotion by only talking about your brand. Make the majority of the content you share (70%-80%) content from other sources, which you should always mention.
icon-02 (1)Shorten links by using applications like Bitly , which, in addition to being free, when you register it offers you a history and statistics of the content shared through this application and makes it available in such a way that you can share it again later, if necessary.
icon-01 (1)Try to keep your tweets to a minimum of 140 characters. Leave the opportunity for other people to add words or hashtags that enhance or enrich your communication.
15 325. Make use of multimedia material for your brand content
Twitter always highlights audiovisual content, whether it's photos, videos, slides (e.g. from Slideshare ) or summaries (like those from Storify ). Multimedia is not only more visually appealing to your audience, but it also offers added value content for your followers.
For a few months now, Twitter has allowed you to pin a tweet to the top of your account. Strategically place the content you want to make visible there. It's a good way to welcome people to your account with valuable content that you can optimize with a good image or multimedia content.
Embed tweets in your blog posts from the Twitter interface. This way you will be encouraging movement in your account. It is a way of inviting users to interact with that Twitter post while sharing its content. A clear example is this tweet placed in a post about Social Media infographics on Pinterest. In addition to providing content, it invites users to retweet or mark as favorite what is published on Twitter.
Very important. Add multimedia content only to the most strategic tweets, those that you want to highlight. For example, those that include a link to your website or blog.
icon-01For some time now, Twitter has allowed you to mention up to ten users in each photo. Make strategic use of this “tagging” to name or attract the attention of accounts that are important to your brand. You should only use this tactic in specific cases so as not to become a spammer.
Influencers are Twitter accounts that, in addition to having a large community around them, stand out for their authority and the great participation of their followers in their communication. These are accounts whose content is frequently shared, commented on, marked as favorites, recommended or linked to. When it comes to having a large community, the number does not mean everything .
icon-05You can use free tools and apps that will help you find influencers and influencers in your sector, such as Twtrland and Followerwonk . You can also use the Feedly app to organize your content sources or Feeds.
icon-06
Account and user monitoring must be strategic and selective. The idea is to build afghanistan telegram lead active community around your brand, a community that participates in your communication, helps you spread your content and contributes its points of view about your brand.
It is also not advisable to buy Twitter followers , as well as being a visible practice, you will find yourself with a huge pool of accounts that never participate in your communication.
14 104. Get the most out of your communication on Twitter
First of all, share valuable content and not commercial content. As I mentioned before, regularly publish content that contains information on relevant topics of common interest, that provides knowledge and is useful for your community. For example, share job offers, news, practical advice, explanations of new tools or applications, opinions and recommendations from experts… Everything from the sector in which your brand wants to stand out.
Make your content “retweetable” by creating calls to action with phrases, titles and keywords that generate interest. Make strategic use of #Hashtags. Use them if they are topics of interest or search trends and, when doing so, always mention the sources or accounts that you want to see your communications.
Retweet content from other accounts, favorite posts you want to highlight, and of course, personally respond to many of your followers' questions or messages. Don't use auto-replies.
Don’t overdo self-promotion by only talking about your brand. Make the majority of the content you share (70%-80%) content from other sources, which you should always mention.
icon-02 (1)Shorten links by using applications like Bitly , which, in addition to being free, when you register it offers you a history and statistics of the content shared through this application and makes it available in such a way that you can share it again later, if necessary.
icon-01 (1)Try to keep your tweets to a minimum of 140 characters. Leave the opportunity for other people to add words or hashtags that enhance or enrich your communication.
15 325. Make use of multimedia material for your brand content
Twitter always highlights audiovisual content, whether it's photos, videos, slides (e.g. from Slideshare ) or summaries (like those from Storify ). Multimedia is not only more visually appealing to your audience, but it also offers added value content for your followers.
For a few months now, Twitter has allowed you to pin a tweet to the top of your account. Strategically place the content you want to make visible there. It's a good way to welcome people to your account with valuable content that you can optimize with a good image or multimedia content.
Embed tweets in your blog posts from the Twitter interface. This way you will be encouraging movement in your account. It is a way of inviting users to interact with that Twitter post while sharing its content. A clear example is this tweet placed in a post about Social Media infographics on Pinterest. In addition to providing content, it invites users to retweet or mark as favorite what is published on Twitter.
Very important. Add multimedia content only to the most strategic tweets, those that you want to highlight. For example, those that include a link to your website or blog.
icon-01For some time now, Twitter has allowed you to mention up to ten users in each photo. Make strategic use of this “tagging” to name or attract the attention of accounts that are important to your brand. You should only use this tactic in specific cases so as not to become a spammer.