Synchromarketing: how to compensate for fluctuations in demand in sales

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There are categories of goods that are in demand at certain times of the year. This is a problem that most entrepreneurs face. Some types of businesses prefer to close during low demand seasons and reopen during high demand seasons. However, most companies continue to operate all year round. To balance income throughout all 12 months, entrepreneurs are forced to adapt to market conditions. Synchronic marketing helps smooth out fluctuating demand and changes in market conditions.

Thus, synchromarketing is a set of measures aimed at maintaining profits in conditions of unstable demand for services and goods.

Synchromarketing

Why use synchromarketing?
Companies that use synchromarketing in their activities receive a number of benefits from this strategy:

the ability to maintain a more stable level of sales throughout the year;
expansion of the sales market;
increasing profits through production optimization;
cost reduction.
The main goal of synchromarketing is to stabilize anguilla email list 7582 contact leads sales of goods/services. In this regard, its use is relevant not only when demand for seasonal goods/services decreases, but also in the case of high competition, socio-economic instability, incorrect pricing, and an ineffective marketing strategy.

Depending on the cause of unstable demand, a strategic plan is developed to achieve short-term or long-term goals to smooth out demand fluctuations. But first it is necessary to:

Conduct an analysis of the market, competitors , and pricing policy .
Summarize and systematize the obtained data.
Find tools that will help stabilize the situation.
Develop an algorithm of actions.
Synchromarketing methods
Synchromarketing allows you to control irregular demand by presenting customers with various attractive offers. It is an effective way to attract customers who no longer need to buy goods or services due to seasonal factors.

To achieve a stable income in conditions of falling demand, the following methods are used:

Introduction of a pre-order system . Tourist and airline companies offer their clients to book a tour in advance: the earlier, the cheaper it will cost.
Providing additional services . A buyer who has had a positive experience with a company is likely to share it with their loved ones and relatives.
Expanding the product range . For example, a sports store that sells bicycles starts selling ski equipment in the winter, making a profit all year round.
Gifts, free samples and other advantageous services . One of the most effective ways to attract an audience that has not previously thought about buying a product or service.
Pricing strategy depending on the market situation (time of day, day of the week, season). Most often, this approach is used by restaurants, cafes and companies related to the event industry, tourism.
Increasing the intensity of advertising . However, this is a controversial method, because advertising some non-seasonal products may be ineffective, and the company will simply waste its budget.
Synchromarketing methods

In a situation where there is increased demand, tools are used that help automate some work processes: installing self-service checkouts and terminals, in online sales - launching an online chat, connecting chat bots, and chains of letters.

However, there are products that are not positively affected by synchromarketing, for example, electricity. No matter how economical the night tariff is, no one wants to change their lifestyle.

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