The Benefits of Running a Comment-To-Enter Contest
Posted: Sat Jul 12, 2025 5:25 am
Select and Announce the Winner
The method of choosing a winner will depend on the nature of your comment-to-enter contest. Are you looking for the funniest comment? The comment with the most “votes” (in the form of likes)? Or are you choosing a comment at random? If you’re looking to boost participation, offering at least one prize to a randomly chosen comment is wise. Doing so will increase the perception that anyone can win - not just those who are clever or have lots of friends to tag.
If you decide to include a random winner in your prize offerings, use a random comment picker tool like this one offered by ShortStack to ensure fairness when selecting the winner.
Lastly, announce the winner(s) in a separate post or story specific database by industry and thank everyone who participated.
After the contest ends, follow up with your new followers and participants. Send a thank-you note or a discount code as a gesture of appreciation. Following up is a great way to retain the new audience you've gained.
Increased Engagement
The most apparent and coveted benefit of comment-to-enter contests is that it’s a surefire way to boost engagement on your social media platforms. Each comment is an interaction that signals to social media algorithms that your content is valuable, increasing its visibility.
The method of choosing a winner will depend on the nature of your comment-to-enter contest. Are you looking for the funniest comment? The comment with the most “votes” (in the form of likes)? Or are you choosing a comment at random? If you’re looking to boost participation, offering at least one prize to a randomly chosen comment is wise. Doing so will increase the perception that anyone can win - not just those who are clever or have lots of friends to tag.
If you decide to include a random winner in your prize offerings, use a random comment picker tool like this one offered by ShortStack to ensure fairness when selecting the winner.
Lastly, announce the winner(s) in a separate post or story specific database by industry and thank everyone who participated.
After the contest ends, follow up with your new followers and participants. Send a thank-you note or a discount code as a gesture of appreciation. Following up is a great way to retain the new audience you've gained.
Increased Engagement
The most apparent and coveted benefit of comment-to-enter contests is that it’s a surefire way to boost engagement on your social media platforms. Each comment is an interaction that signals to social media algorithms that your content is valuable, increasing its visibility.