Proximity Commerce, e-commerce that puts the human side first
Posted: Thu Jul 10, 2025 4:29 am
Proximity commerce is a phenomenon that is offering particular advantages, especially to those who prefer to source from small producers rather than large-scale retailers. The post-lockdown situation has encouraged people to favor local businesses and small producers to encourage the restart and meet the needs of these small businesses.
It's been highlighted how the lockdown has prompted many local producers to launch e-commerce sites to boost sales and expand their reach. These measures have also led to an buy bulk sms service expansion of services, giving rise to dynamics that can only work in local retail, such as home delivery or the option to purchase online but pick up the product in-store.
Proximity commerce is nothing more than this: the digitalization of purchases from the consumer's local stores. According to Vidra, proximity e-commerce is, now more than ever, an effective tool that small local producers can use to offer an experience comparable to the big online shopping giants , such as Amazon or eBay.
Proximity e-commerce, precisely because it is based on online commerce from local stores, places the human factor at the center of the user experience and aims to serve the customer in the same way they would be served in a physical store.
According to a study conducted by Vidra , over 1,500 businesses have embraced the digital challenge over the past three months , particularly in the Food & Beverage, Fashion, Clothing & Footwear, and Sports & Wellness sectors.
It's been highlighted how the lockdown has prompted many local producers to launch e-commerce sites to boost sales and expand their reach. These measures have also led to an buy bulk sms service expansion of services, giving rise to dynamics that can only work in local retail, such as home delivery or the option to purchase online but pick up the product in-store.
Proximity commerce is nothing more than this: the digitalization of purchases from the consumer's local stores. According to Vidra, proximity e-commerce is, now more than ever, an effective tool that small local producers can use to offer an experience comparable to the big online shopping giants , such as Amazon or eBay.
Proximity e-commerce, precisely because it is based on online commerce from local stores, places the human factor at the center of the user experience and aims to serve the customer in the same way they would be served in a physical store.
According to a study conducted by Vidra , over 1,500 businesses have embraced the digital challenge over the past three months , particularly in the Food & Beverage, Fashion, Clothing & Footwear, and Sports & Wellness sectors.