How to create a discount coupon in e-commerce without making losses
Posted: Tue Dec 24, 2024 5:43 am
Learning how to create a discount coupon brings great advantages to online stores.
Speaking as consumers: raise your hand if you have a special affection for that online store that always sends you a discount coupon on your birthday.
Or, when you've been eyeing a product for a long time, you put it in your shopping cart and then decide not to buy it. But, after a while, you get a discount that makes all the difference in the final price.
The truth is that coupons, or discount codes, are desired by customers, and we want to help you use this action as part of your sales strategy.
Follow the content below about discount coupons and learn how to create discount codes for your e-commerce.
What is a discount coupon in an online store?
5 advantages of offering discount coupons to your customers
Main types of discount coupons
How to create a discount coupon without compromising profits
How to create a discount coupon on Yampi
Where to publish discount coupons?
Create discount coupons on the most practical platform
What is a discount coupon in an online store?
Do you know when you have a birthday, or register for the first time at a store, and you receive a type of code to get a discount on purchases?
This is an example of a discount coupon used in e-commerce.
A survey by OLX, published by Valor Investe, showed that 53% of sho japan phone number data ppers are always looking for promotions and financial advantages. This is also confirmed by a survey conducted by Yampi, which highlighted that stores that create discount coupons convert 5% more in sales.
The discount code is usually composed of numbers and letters (alphanumeric), usually in uppercase or a mix of upper and lowercase letters.
They also vary in terms of use. They can be single-use and non-transferable, linked to some of the customer's personal data, or a general-use code, made available through a specific platform or communication, with limited validity.
Each type of coupon serves as an action for different customer loyalty strategies. We will understand the main ones throughout the article.
5 advantages of offering discount coupons to your customers
Yes, consumers are happy with discount coupons. But so are online retailers.
Offering truly advantageous coupons to customers has a financial impact and a positive impact on the store’s reputation. Check out the main benefits:
1. Increases online store sales
Offering discount codes helps increase online sales . This happens because customers understand that they are at an advantage and complete the purchase.
Furthermore, the use of discount coupons helps online stores sell 5 times more, according to data evaluated here at Yampi,
2. Helps to build customer loyalty
Stores that offer discount coupons encourage more sales and build customer loyalty .
Even more so when this type of promotion is offered at specific times, such as birthdays or celebrations of relationships with the store.
Receiving a personalized coupon makes the customer feel valued, which results in greater adherence to the online store and, as a consequence, loyalty .
3. Promotes engagement with the online store
Engagement in e-commerce represents visits and purchases. But it also includes sharing offers with other customers, searching for content on social media, reviews and other actions that increase traffic in the online store .
With discount coupons that represent real advantages to customers, this engagement happens naturally.
In fact, this can be a complementary strategy: offering discount coupons for referring new customers (also called Member Get Member ).
4. Encourages the recovery of abandoned carts
Around 68% of e-commerce shopping carts are abandoned , according to an internal survey carried out by Yampi.
Offering a discount code to complete the purchase is one of the main alternatives to recover sales considered lost.
Speaking as consumers: raise your hand if you have a special affection for that online store that always sends you a discount coupon on your birthday.
Or, when you've been eyeing a product for a long time, you put it in your shopping cart and then decide not to buy it. But, after a while, you get a discount that makes all the difference in the final price.
The truth is that coupons, or discount codes, are desired by customers, and we want to help you use this action as part of your sales strategy.
Follow the content below about discount coupons and learn how to create discount codes for your e-commerce.
What is a discount coupon in an online store?
5 advantages of offering discount coupons to your customers
Main types of discount coupons
How to create a discount coupon without compromising profits
How to create a discount coupon on Yampi
Where to publish discount coupons?
Create discount coupons on the most practical platform
What is a discount coupon in an online store?
Do you know when you have a birthday, or register for the first time at a store, and you receive a type of code to get a discount on purchases?
This is an example of a discount coupon used in e-commerce.
A survey by OLX, published by Valor Investe, showed that 53% of sho japan phone number data ppers are always looking for promotions and financial advantages. This is also confirmed by a survey conducted by Yampi, which highlighted that stores that create discount coupons convert 5% more in sales.
The discount code is usually composed of numbers and letters (alphanumeric), usually in uppercase or a mix of upper and lowercase letters.
They also vary in terms of use. They can be single-use and non-transferable, linked to some of the customer's personal data, or a general-use code, made available through a specific platform or communication, with limited validity.
Each type of coupon serves as an action for different customer loyalty strategies. We will understand the main ones throughout the article.
5 advantages of offering discount coupons to your customers
Yes, consumers are happy with discount coupons. But so are online retailers.
Offering truly advantageous coupons to customers has a financial impact and a positive impact on the store’s reputation. Check out the main benefits:
1. Increases online store sales
Offering discount codes helps increase online sales . This happens because customers understand that they are at an advantage and complete the purchase.
Furthermore, the use of discount coupons helps online stores sell 5 times more, according to data evaluated here at Yampi,
2. Helps to build customer loyalty
Stores that offer discount coupons encourage more sales and build customer loyalty .
Even more so when this type of promotion is offered at specific times, such as birthdays or celebrations of relationships with the store.
Receiving a personalized coupon makes the customer feel valued, which results in greater adherence to the online store and, as a consequence, loyalty .
3. Promotes engagement with the online store
Engagement in e-commerce represents visits and purchases. But it also includes sharing offers with other customers, searching for content on social media, reviews and other actions that increase traffic in the online store .
With discount coupons that represent real advantages to customers, this engagement happens naturally.
In fact, this can be a complementary strategy: offering discount coupons for referring new customers (also called Member Get Member ). 4. Encourages the recovery of abandoned carts
Around 68% of e-commerce shopping carts are abandoned , according to an internal survey carried out by Yampi.
Offering a discount code to complete the purchase is one of the main alternatives to recover sales considered lost.