The intersection of e-commerce and social media platforms that have entered our lives in the digital age is now being done by every brand in the marketing sector. So how should e-commerce social media management be done?
E-commerce emerged as an idea in 2005. Marketing activities carried out on platforms such as Facebook, Instagram and Twitter, which are frequently used today, are called social commerce.
In social commerce, content is organized on topics such as product promotion, campaign announcements, brand advertisements and user-specific promotions through social media channels. Enriching these contents with links, texts, videos and visuals also adds special value to the brand.
Consumers and service seekers now prefer online shopping more. Even if a product is not ordered online, websites are used to get information about a brand. The possibility of brands being recognized by consumers increases depending on their activities on social media.
Social media accounts constitute the digital identity of brands. As a result of all this, e-commerce and social media management are becoming two directly interconnected issues. Since it is seen as the brand face in activities on social media platforms, it is seen as an activity subject that needs to be managed professionally.
The Relationship Between E-Commerce and Social Media Activities
How should e-commerce social media management be done is a question that every person or company that provides a product or service should ask. The value that activities and shared content on social media add to brands is undeniable.
Therefore, instead of acting haphazardly, it is necessary to make detailed plans. Both sales and advertising activities are carried out on social media, and the profiles of the brands are the reason for this interest. Whether small-scale or large-scale, the fact that brands pay attention to their activities on social media indicates the quality of their marketing activities.
According to a study, 83% of consumers in Turkey telephone number poland look at comments on social media before purchasing a product. It is also accepted by most consumers that the visibility of the buy button on social media triggers the desire to buy.
Thanks to advertisements and promotions, the click-through rate on brands' profiles seems to be quite high. In order to achieve all of this, effective social media management is a must. Carrying out social media management with quality and meticulous work is the area of expertise of sectors that provide services such as social media agencies.
Privileges Provided by Social Media Management
How should e-commerce social media management be done and what are the advantages of social media management are now being researched a lot. E-commerce is a constantly on-the- agenda topic. The algorithms used in social media are used in e-commerce.
The higher the traffic, the more the profiles stand out and attract attention. With features such as appearing in the discovery section and being among the liked content, people notice the products and services that each other follow or like. When marketing costs are considered, the income obtained by using effective techniques on social media is much higher than the expenditure. While increasing the profit rate, the increase in brand awareness becomes a great advantage.
The seriousness and effective attitude shown in social media management ensures that there are feedbacks such as providing reliability for the brand. In addition, being able to communicate directly with users further strengthens the bond between the brand and the consumer. Thanks to effective feedbacks, consumers' expectations, likes and complaints can be seen.
This is evaluated and corrective actions are taken thanks to professional social media management agencies. Customer satisfaction can be increased with corrective actions.
E-Commerce Success with Effective Social Media Management
The success rate of e-commerce is increased with activities such as analyzing the customer base and making the necessary arrangements, and keeping the account up to date. In addition, advantages such as personalization can be provided according to the results of data analysis thanks to effective social media management.
There is no single answer to the question of how e-commerce social media management should be done. In the social media management process, many parameters such as data analysis, quality of content, customer feedback, determination of user habits, provision of personalized advertisements and promotions, and professional level of videos can be fulfilled expertly.
In social media management;
Creation of online catalogs of products,
Adding communication channels such as support box and chat area,
Active use of direct message boxes that make you reachable,
Keeping accounts up-to-date,
Keeping scheduled promotional and campaign posts active,
Preparation of content that provides detailed product promotion,
Appropriate use of eye-catching visuals,
Having accounts that can receive interaction,
Providing detailed information explanations,
Evaluation of customer feedback
Working expertly on topics like these are the general answers to the question of how e-commerce social media management should be done.
Effective use of hashtags on social media platforms, selection of the right tags, and high quality of product images are also criteria that affect the success rate of e-commerce.
The way social media is used is also important in terms of directing the user to the brand's own website for a purchase or more detailed information. When we consider all these; it is seen that an expert social media management has a direct connection with e-commerce.