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Who is a targetologist?
A targetologist is a specialist in setting up advertising on social networks aimed at a specific target audience. Their main task is to ensure that advertisements are seen byC purchasing a certain product or service.

You've probably noticed more than once how after searching for, say, a refrigerator on the Internet, ads with it start appearing literally everywhere. If so, you've directly interacted with what a targetologist does.

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Main responsibilities of a targetologist
Launching an ad is not just about pressing a button. The profession of a targetologist includes a number of important and complex tasks:

Analysis of the client's product and competitors: helps to understand the market, find the strengths of the product and identify opportunities for improvement.
Search and segmentation of the target audience: allows you to customize your advertising so that it reaches exactly those people who are most interested in the product.
Creating creatives and texts for advertisements: this process combines creativity and knowledge of audience needs.
Setting up advertising on social networks: involves working with parameters such as target audience, budget, campaign duration, and choosing the best platforms for launching it.
Planning and adjusting the budget for an advertising campaign: helps to avoid unnecessary expenses and ensure maximum return on your advertising campaign.
Launching test advertising and creating reports on it .
Post-launch advertising analysis and optimization: allows you to increase efficiency and achieve your goals.