Visual search is gaining ground
Posted: Mon Dec 23, 2024 9:58 am
Did you know that36%of consumers use visual search to find products online? This trend is only growing each year: the visual search market is projected to reachmore than $32 million by 2028.
Visual search helps find the necessary information using images, not text. The user only needs to upload a screenshot or the necessary photo to the search bar to get the result.
That's why adding relevant images to your PPC netherlands mobile phone number ads can significantly improve your click-through rate in 2025. Users who haven't found your ads through keywords may find them through visual search.
This PPC trend should be given special attention to niches where the purchase decision primarily depends on visual perception (clothing, furniture and automobile industries, tourism and recreation, etc.). For example, a user choosing a hotel for a vacation in Bukovel will first of all pay attention to photos of the room and the territory, and not to long texts.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
Photo:Marketing Charts
To get higher rankings in visual search results, it is worth taking care of the following steps:
Place unique and high-quality images in the product catalog on the website.
Optimize the size of your images and add descriptions to them.
Adapt the image for correct display on mobile devices.
Add metadata to your images so search engines can classify your photos correctly.
When creating campaigns, you should focus on long-tail keywords.
Add image extensions to your text ads.
Conduct A/B testing to identify creatives that generate the highest CTR.
Use dynamic image ads that adapt based on user interaction history or context.
Visual search helps find the necessary information using images, not text. The user only needs to upload a screenshot or the necessary photo to the search bar to get the result.
That's why adding relevant images to your PPC netherlands mobile phone number ads can significantly improve your click-through rate in 2025. Users who haven't found your ads through keywords may find them through visual search.
This PPC trend should be given special attention to niches where the purchase decision primarily depends on visual perception (clothing, furniture and automobile industries, tourism and recreation, etc.). For example, a user choosing a hotel for a vacation in Bukovel will first of all pay attention to photos of the room and the territory, and not to long texts.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
Photo:Marketing Charts
To get higher rankings in visual search results, it is worth taking care of the following steps:
Place unique and high-quality images in the product catalog on the website.
Optimize the size of your images and add descriptions to them.
Adapt the image for correct display on mobile devices.
Add metadata to your images so search engines can classify your photos correctly.
When creating campaigns, you should focus on long-tail keywords.
Add image extensions to your text ads.
Conduct A/B testing to identify creatives that generate the highest CTR.
Use dynamic image ads that adapt based on user interaction history or context.