10 steps to organizing a sales webinar

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Anyone who has ever tried to implement online sales in a webinar has encountered the difficulty of getting an effective sales funnel. There is also sometimes a psychological aversion to including a sales part in a webinar. We present you with 10 steps that will help you prepare and conduct a sales webinar.

Definition of sales product
Before you start selling via webinars, decide on the essence of your product. Follow the rule: the more problems a product solves for a potential client, the easier it is to sell. You saudi phone number example yourself must be 100% sure of the usefulness of what you offer - this will greatly increase the likelihood of success.

Description of the target audience
To increase the effectiveness of your webinar sales funnel, you need to understand what audience you are working with. Identify for your target audience:

Portrait.

Distinctive features.

Problems (what worries people).

Needs (both obvious, consciously perceived, and secret, defining real desires).

Motives leading to purchase.

Objections (their analysis should be added to the webinar materials).

Development of a trade proposal
Decide on an important question: why should a person choose your product and why is it necessary right now? We recommend using the Quadrant technique, writing down:

What benefits (direct and indirect) will the client receive by purchasing the product.

What problems will the product help to solve?

What benefits will a person miss out on by refusing to purchase?

What negative results will result from refusing to purchase the product?

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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This technique will increase the value of the product in your eyes: by believing in the stated price yourself, you will be able to convince customers of it. There are other techniques, which we will discuss later in a separate section.

Preparing a personal history
An important factor in successful sales through webinars is the client's trust. So, if the person does not know you yet, work on increasing their trust level during the webinar. What is needed for this?

Tell us honestly about yourself and your achievements in the industry you represent.

Share practical cases for working with objections or evidence of the relevance of your techniques for beginners (format “before and after”).