How to effectively track your marketing budget?
Posted: Mon Dec 23, 2024 9:33 am
Organize the follow-up well
Setting a marketing budget is essential , but so is tracking it throughout the year . Regular monitoring on your part helps avoid financial surprises and ensures that your marketing budget remains consistent with your goals.
We therefore advise you to establish regular monitoring points to check your spending against your forecasts. This will allow you to quickly identify deviations and adjust your campaigns if necessary.
For example, a centralized dashboard can be useful for visualizing the distribution of your contact number list budget . You also have a strong interest in maintaining communication within your teams through interim meetings during the year for better monitoring.
Finally, to facilitate the monitoring of your marketing budget , many tools and software exist and are of great help to you.
Tracking tools for your marketing budget
Indeed, several tools are at your disposal , it's up to you to choose the one that best meets your needs. To start, you have the option of using spreadsheets such as Excel or Google Sheets which are simple but effective solutions. They help you track your expenses precisely thanks to personalized tables.
There are project management software like Trello or Asana that can be very useful to you. In addition to helping you manage your tasks , these tools allow you to track your budgets by project or by action , providing an overview of your resources. They are ideal for coordinating your teams and tracking your progress .
n professional SMS
Among all the existing solutions, all have their advantages and features . In this article, we will talk more about our specialty, professional SMS .
The advantages of SMS
To begin with, it is important to know that by using this channel, you have a very high certainty of reaching your targets (more than 97% of SMS sent are opened ) and your customers are happy to receive your messages (nearly 75% of customers want to receive promotions and offers by SMS ).
Then, the SMS pro can be used in different situations and it adapts to all your communication needs . It can allow you, for example, to send exclusive or large-scale promotions , notifications to remind an appointment or confirm a purchase and also alerts to inform quickly in case of emergency .
Finally, this solution easily adapts to the different stages of your customer journey . You can prospect by renting a contact file, send promotions in large numbers to convert your leads or program automatic SMS to have an efficient after-sales service or simply build customer loyalty.
A low cost channel
Then, you should also know that professional SMS has a very good efficiency/price ratio ! Whether you choose a monthly pricing or the purchase of prepaid SMS packs , the use of professional SMS can adapt to your needs, in particular thanks to a relatively low cost per sending .
In addition, our SMS rates are degressive depending on the volume . For example, if you buy a pack of 1000 SMS, the unit price of the SMS will be €0.065 excluding VAT. Thanks to our degressive rates, a pack of 5000 SMS will only cost you €0.059 excluding VAT per SMS. The more SMS you buy, the lower the rate per SMS will be.
Also, when you send SMS, you can easily know what you are spending. Quite handy for effectively defining your marketing budget . In addition, the SMSFactor platform is free , as is technical support and customer service . By using this tool, you benefit from many advantages such as centralized management or the ability to analyze your campaign results, etc. This will save you time (and money)!
With professional SMS , you benefit from an inexpensive but very effective channel !
Cost-effective communication
Finally, by segmenting your database , you can greatly improve your SMS campaigns . Indeed, segmentation allows you to target some of your leads or customers more effectively .
You will send them relevant content at the right time that meets their needs and expectations . You will therefore have a better chance of converting and being profitable in terms of your budget.
Additionally, by segmenting your customer base , you can also avoid unnecessary mailings , which will lower the cost of your future marketing campaigns !
Setting a marketing budget is essential , but so is tracking it throughout the year . Regular monitoring on your part helps avoid financial surprises and ensures that your marketing budget remains consistent with your goals.
We therefore advise you to establish regular monitoring points to check your spending against your forecasts. This will allow you to quickly identify deviations and adjust your campaigns if necessary.
For example, a centralized dashboard can be useful for visualizing the distribution of your contact number list budget . You also have a strong interest in maintaining communication within your teams through interim meetings during the year for better monitoring.
Finally, to facilitate the monitoring of your marketing budget , many tools and software exist and are of great help to you.
Tracking tools for your marketing budget
Indeed, several tools are at your disposal , it's up to you to choose the one that best meets your needs. To start, you have the option of using spreadsheets such as Excel or Google Sheets which are simple but effective solutions. They help you track your expenses precisely thanks to personalized tables.
There are project management software like Trello or Asana that can be very useful to you. In addition to helping you manage your tasks , these tools allow you to track your budgets by project or by action , providing an overview of your resources. They are ideal for coordinating your teams and tracking your progress .
n professional SMS
Among all the existing solutions, all have their advantages and features . In this article, we will talk more about our specialty, professional SMS .
The advantages of SMS
To begin with, it is important to know that by using this channel, you have a very high certainty of reaching your targets (more than 97% of SMS sent are opened ) and your customers are happy to receive your messages (nearly 75% of customers want to receive promotions and offers by SMS ).
Then, the SMS pro can be used in different situations and it adapts to all your communication needs . It can allow you, for example, to send exclusive or large-scale promotions , notifications to remind an appointment or confirm a purchase and also alerts to inform quickly in case of emergency .
Finally, this solution easily adapts to the different stages of your customer journey . You can prospect by renting a contact file, send promotions in large numbers to convert your leads or program automatic SMS to have an efficient after-sales service or simply build customer loyalty.
A low cost channel
Then, you should also know that professional SMS has a very good efficiency/price ratio ! Whether you choose a monthly pricing or the purchase of prepaid SMS packs , the use of professional SMS can adapt to your needs, in particular thanks to a relatively low cost per sending .
In addition, our SMS rates are degressive depending on the volume . For example, if you buy a pack of 1000 SMS, the unit price of the SMS will be €0.065 excluding VAT. Thanks to our degressive rates, a pack of 5000 SMS will only cost you €0.059 excluding VAT per SMS. The more SMS you buy, the lower the rate per SMS will be.
Also, when you send SMS, you can easily know what you are spending. Quite handy for effectively defining your marketing budget . In addition, the SMSFactor platform is free , as is technical support and customer service . By using this tool, you benefit from many advantages such as centralized management or the ability to analyze your campaign results, etc. This will save you time (and money)!
With professional SMS , you benefit from an inexpensive but very effective channel !
Cost-effective communication
Finally, by segmenting your database , you can greatly improve your SMS campaigns . Indeed, segmentation allows you to target some of your leads or customers more effectively .
You will send them relevant content at the right time that meets their needs and expectations . You will therefore have a better chance of converting and being profitable in terms of your budget.
Additionally, by segmenting your customer base , you can also avoid unnecessary mailings , which will lower the cost of your future marketing campaigns !