Tips for creating your own Instagram Reels
Posted: Mon Dec 23, 2024 9:18 am
Record multiple clips from different angles
Enhance your Reels with audio
Play with the speed of the video
Add filters and stickers
Here are some tips to make the most of the tools at your disposal:
1. Record multiple clips from different angles
When recording a Reel, you can pause, reframe, and continue recording. Then, in the editing phase, you'll have the option to move those clips around and cut them so that everything flows naturally.
If you're recording yourself or creating a time-lapse video, use the timer to have the app start recording when you decide. This way, you can place your phone on a stand or tripod and record comfortably, hands-free.
For example, if you're creating a Reel about a canadaphone new pot you're selling, record several quick clips showing the pot from different angles or in different settings. You can also use the timer to record yourself filling the pot with fresh soil.
2. Enhance your Reels with audio
To make your Instagram Reels more impactful, add an audio clip, such as a voiceover, music, or a trending track. You can record your own audio or browse Instagram’s music library to find a popular song that fits your content.
Continuing with the flower pot example, you could add the song "Flowers" by Miley Cyrus to your Reel because it cleverly speaks to the nature of your product and the cheerful, carefree tone of your brand.
3. Play with the speed of the video
Adjust the speed of your video or audio on your Instagram Reels to get the mood you want. You can choose slow motion to highlight emotions or speed up the pace to sync your content with a song or create a dynamic effect. You have the option to keep the original speed, increase it up to 5x, or reduce it up to 0.5x.
For example, in the Flower Pot Reel, you could play with speed, slowing down some clips to highlight key moments and speeding up others to perfectly match the beat of the Miley Cyrus song you chose.
4. Add filters and stickers
Explore Instagram’s library of augmented reality filters and effects to transform your videos and give them a creative touch. For example, you can use filters like the green screen filter to add a natural background that matches the theme of your clip.
For your Reel about the flower pot, you could include animated GIFs or illustrations that highlight the fun and unique nature of your product. Filters and stickers are perfect for giving your content personality and capturing your audience's attention.
The best time to post Instagram Reels
Reels posted during the following times get the most engagement:
Monday: 11:00 a.m. to 12:00 p.m.
Tuesday: 9:00 to 10:00.
Wednesday: 11:00 a.m.
Thursday: 11:00 a.m. to 12:00 p.m.
Friday: 11:00 a.m. to 2:00 p.m.
Saturday: at 9:00.
Sunday: at 19:00.
Use Reels to increase your reach on Instagram
Now that you understand how Reels work, it's time to try out this format to give your brand visibility and attract new customers to your Shopify store.
With the steady growth of users on Instagram, as a Shopify store owner, you should keep an eye out for new features on the platform and take advantage of them early. Instagram often gives preference to profiles that use its latest tools, helping you reach both new audiences and your current followers.
If you start using new features as soon as they are released, you can make the Instagram algorithm work in your favor.
Start selling your products on Instagram
Shopify includes powerful tools that help you list, promote, and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram all in one place.
Start selling on Instagram
Instagram Reels FAQ
How to activate Reels on your Instagram?
All types of Instagram accounts can create and share Reels. If you don't have the option, try updating your app to the latest version, logging out and back in, or restarting your phone.
Why aren't my Reels showing up on Instagram?
If you can't find Reels in your account, the first thing you should do is check that your app is updated to the latest version. If this doesn't fix the problem, try clearing Instagram's cache data from your device's settings. You can also log out of your account and log back in. Sometimes these errors are temporary and will automatically fix themselves after a while.
Can you tell who views your Instagram Reels?
No, Instagram doesn't allow you to see which specific accounts have viewed your Reels, unlike with Stories. However, you can check the total number of views for each Reel.
How many Reels should I post per week?
Some social media experts recommend posting up to three Reels a day , but this isn't always feasible, especially for smaller brands or those with limited resources. If that's you, a good goal is to share three to five times a week.
Enhance your Reels with audio
Play with the speed of the video
Add filters and stickers
Here are some tips to make the most of the tools at your disposal:
1. Record multiple clips from different angles
When recording a Reel, you can pause, reframe, and continue recording. Then, in the editing phase, you'll have the option to move those clips around and cut them so that everything flows naturally.
If you're recording yourself or creating a time-lapse video, use the timer to have the app start recording when you decide. This way, you can place your phone on a stand or tripod and record comfortably, hands-free.
For example, if you're creating a Reel about a canadaphone new pot you're selling, record several quick clips showing the pot from different angles or in different settings. You can also use the timer to record yourself filling the pot with fresh soil.
2. Enhance your Reels with audio
To make your Instagram Reels more impactful, add an audio clip, such as a voiceover, music, or a trending track. You can record your own audio or browse Instagram’s music library to find a popular song that fits your content.
Continuing with the flower pot example, you could add the song "Flowers" by Miley Cyrus to your Reel because it cleverly speaks to the nature of your product and the cheerful, carefree tone of your brand.
3. Play with the speed of the video
Adjust the speed of your video or audio on your Instagram Reels to get the mood you want. You can choose slow motion to highlight emotions or speed up the pace to sync your content with a song or create a dynamic effect. You have the option to keep the original speed, increase it up to 5x, or reduce it up to 0.5x.
For example, in the Flower Pot Reel, you could play with speed, slowing down some clips to highlight key moments and speeding up others to perfectly match the beat of the Miley Cyrus song you chose.
4. Add filters and stickers
Explore Instagram’s library of augmented reality filters and effects to transform your videos and give them a creative touch. For example, you can use filters like the green screen filter to add a natural background that matches the theme of your clip.
For your Reel about the flower pot, you could include animated GIFs or illustrations that highlight the fun and unique nature of your product. Filters and stickers are perfect for giving your content personality and capturing your audience's attention.
The best time to post Instagram Reels
Reels posted during the following times get the most engagement:
Monday: 11:00 a.m. to 12:00 p.m.
Tuesday: 9:00 to 10:00.
Wednesday: 11:00 a.m.
Thursday: 11:00 a.m. to 12:00 p.m.
Friday: 11:00 a.m. to 2:00 p.m.
Saturday: at 9:00.
Sunday: at 19:00.
Use Reels to increase your reach on Instagram
Now that you understand how Reels work, it's time to try out this format to give your brand visibility and attract new customers to your Shopify store.
With the steady growth of users on Instagram, as a Shopify store owner, you should keep an eye out for new features on the platform and take advantage of them early. Instagram often gives preference to profiles that use its latest tools, helping you reach both new audiences and your current followers.
If you start using new features as soon as they are released, you can make the Instagram algorithm work in your favor.
Start selling your products on Instagram
Shopify includes powerful tools that help you list, promote, and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram all in one place.
Start selling on Instagram
Instagram Reels FAQ
How to activate Reels on your Instagram?
All types of Instagram accounts can create and share Reels. If you don't have the option, try updating your app to the latest version, logging out and back in, or restarting your phone.
Why aren't my Reels showing up on Instagram?
If you can't find Reels in your account, the first thing you should do is check that your app is updated to the latest version. If this doesn't fix the problem, try clearing Instagram's cache data from your device's settings. You can also log out of your account and log back in. Sometimes these errors are temporary and will automatically fix themselves after a while.
Can you tell who views your Instagram Reels?
No, Instagram doesn't allow you to see which specific accounts have viewed your Reels, unlike with Stories. However, you can check the total number of views for each Reel.
How many Reels should I post per week?
Some social media experts recommend posting up to three Reels a day , but this isn't always feasible, especially for smaller brands or those with limited resources. If that's you, a good goal is to share three to five times a week.