What is Service Design and How Can It Increase Your Business Profitability
Posted: Mon Dec 23, 2024 9:08 am
Content
Service design - what kind of beast is it and why does a marketer need it?
Five main principles of Service design:
What other tools are there?
What mistakes do beginning design thinkers make and how can they be avoided?
Service Design: An Example
I want to implement service design and design thinking in my business. Where should I start and who should I learn from?
Resume
Design thinking is a methodology for constructing telegram customer service malaysia relationships between a business and its clients. Alexander Perezhogin, Customer Success Manager at Exponea, told us why service design is needed, what tools it includes, and how it is applied to marketing, product, and business development strategy as a whole.
Service design - what kind of beast is it and why does a marketer need it?
In simple terms: imagine that you have two coffee shops with the same coffee, which is sold at the same prices, and it tastes the same. So, service design is the thing that makes you go to one coffee shop, but not to the other. That is, it is the process of studying how the client feels throughout the life cycle of the relationship with a company.
Service design, or design thinking, is the process of constructing relationships between the end client and the business in order to balance the needs of the client and the needs of the business. The client has his own problems that he wants to solve. The business, accordingly, does too. It also comes up against some money that the business wants to earn. The service design methodology helps to find a certain balance between earning this money and the client being ultimately satisfied with the service, using the product, etc.
Five main principles of Service design:
User-centricity, understanding the user through qualitative research,
Co-creation by involving all stakeholders in the design process,
Consistency by dividing the entire process of interaction with the client into separate segments,
Evidence through visualization of the entire customer service experience, making it tangible,
Integrity through consideration of all points of contact between users and the company.
Mark Stickdorn and Jacob Schneider "This is Service Design Thinking
There are certain tools to listen to the client, to know what they want and what they don't. It's the same as coming up with ideas for a commercial. Usually people intuitively understand how it works, so they just sit down and start thinking. But very few people actually know the methodologies for coming up with these ideas, although they exist. You just need to take the appropriate method and go through this process with such a tool.
Service design allows a business to reach the point where its end customers are satisfied with the service or product. There are many tools for this, which are often used separately. The same CJM is a service design tool, but this is just the tip of the iceberg of the general methodology.
Service design - what kind of beast is it and why does a marketer need it?
Five main principles of Service design:
What other tools are there?
What mistakes do beginning design thinkers make and how can they be avoided?
Service Design: An Example
I want to implement service design and design thinking in my business. Where should I start and who should I learn from?
Resume
Design thinking is a methodology for constructing telegram customer service malaysia relationships between a business and its clients. Alexander Perezhogin, Customer Success Manager at Exponea, told us why service design is needed, what tools it includes, and how it is applied to marketing, product, and business development strategy as a whole.
Service design - what kind of beast is it and why does a marketer need it?
In simple terms: imagine that you have two coffee shops with the same coffee, which is sold at the same prices, and it tastes the same. So, service design is the thing that makes you go to one coffee shop, but not to the other. That is, it is the process of studying how the client feels throughout the life cycle of the relationship with a company.
Service design, or design thinking, is the process of constructing relationships between the end client and the business in order to balance the needs of the client and the needs of the business. The client has his own problems that he wants to solve. The business, accordingly, does too. It also comes up against some money that the business wants to earn. The service design methodology helps to find a certain balance between earning this money and the client being ultimately satisfied with the service, using the product, etc.
Five main principles of Service design:
User-centricity, understanding the user through qualitative research,
Co-creation by involving all stakeholders in the design process,
Consistency by dividing the entire process of interaction with the client into separate segments,
Evidence through visualization of the entire customer service experience, making it tangible,
Integrity through consideration of all points of contact between users and the company.
Mark Stickdorn and Jacob Schneider "This is Service Design Thinking
There are certain tools to listen to the client, to know what they want and what they don't. It's the same as coming up with ideas for a commercial. Usually people intuitively understand how it works, so they just sit down and start thinking. But very few people actually know the methodologies for coming up with these ideas, although they exist. You just need to take the appropriate method and go through this process with such a tool.
Service design allows a business to reach the point where its end customers are satisfied with the service or product. There are many tools for this, which are often used separately. The same CJM is a service design tool, but this is just the tip of the iceberg of the general methodology.