Timed offers and social participation
Posted: Mon Dec 23, 2024 8:55 am
Cyber Monday sales event.
Don’t just send out a single email before Cyber Monday and forget about it. BFCM is noisy, and your offer could get lost in the chaos. Send reminders on the day of the event to your customers and post social media updates throughout the day, especially if your Cyber Monday plan includes timed deals.
Cyber Monday Sales Email.
Cyber Monday social campaign.
Cyber Monday ads.
What if something goes wrong?
It may not be the best day to start drafting a basic canada whatsapp number crisis communications plan, but you can avoid surprises in customer service by taking a few minutes to ask yourself a few simple questions:
What is your contingency plan? If your offer sells out early, how will you communicate this to customers? Will you launch another offer? What will you do if your customers have problems in the purchase process?
What is your retention statement? Establish a common message to cover a range of issues and communicate it to your team to ensure consistency.
When do you intervene? If you have staff or an assistant handling customer service, set clear guidelines on when and how to handle customer concerns.
How will you fix this? Prepare gift cards or discount codes in advance and help your team with any disappointed customers.
Cyber Monday is over: Now what?
Rest, reflection, replenishment
Check in with yourself – have you been practicing self-care? We know your business needed your full attention over the past month, but make sure you get some rest before the holiday orders come in.
Record any observations you made over the weekend. When you do your analysis in December or January, you'll be glad you did.
Assess the damage, how is your inventory ? Do you have enough supplies? Spend this week restocking.
Follow-up communication
Cyber Monday may have brought a new group of customers to your store for the first time. Deal-seekers came for the discounts, so give them a reason to stick around. Follow up with a thank you email, an exclusive offer, or branded content that engages them.
Make sure the text of your automated emails is up to date to notify customers when orders ship. You can also consider sending out a survey to get customer feedback on their BFCM experience in your store.
Get ready for Christmas sales
After Cyber Monday comes the Christmas season.
Cyber Monday is over, but holiday orders will still be arriving until your shipping deadline. Take this opportunity to give your store a little festive touch by updating your shipping and purchasing information:
Update your in-store and social media assets to remove BFCM messages and images and communicate holiday offers and information.
Set and communicate shipping deadlines for holiday orders in a prominent location on your website.
Update your returns and exchanges policy.
If you also have a physical location , establish and communicate your Christmas hours.
Don’t just send out a single email before Cyber Monday and forget about it. BFCM is noisy, and your offer could get lost in the chaos. Send reminders on the day of the event to your customers and post social media updates throughout the day, especially if your Cyber Monday plan includes timed deals.
Cyber Monday Sales Email.
Cyber Monday social campaign.
Cyber Monday ads.
What if something goes wrong?
It may not be the best day to start drafting a basic canada whatsapp number crisis communications plan, but you can avoid surprises in customer service by taking a few minutes to ask yourself a few simple questions:
What is your contingency plan? If your offer sells out early, how will you communicate this to customers? Will you launch another offer? What will you do if your customers have problems in the purchase process?
What is your retention statement? Establish a common message to cover a range of issues and communicate it to your team to ensure consistency.
When do you intervene? If you have staff or an assistant handling customer service, set clear guidelines on when and how to handle customer concerns.
How will you fix this? Prepare gift cards or discount codes in advance and help your team with any disappointed customers.
Cyber Monday is over: Now what?
Rest, reflection, replenishment
Check in with yourself – have you been practicing self-care? We know your business needed your full attention over the past month, but make sure you get some rest before the holiday orders come in.
Record any observations you made over the weekend. When you do your analysis in December or January, you'll be glad you did.
Assess the damage, how is your inventory ? Do you have enough supplies? Spend this week restocking.
Follow-up communication
Cyber Monday may have brought a new group of customers to your store for the first time. Deal-seekers came for the discounts, so give them a reason to stick around. Follow up with a thank you email, an exclusive offer, or branded content that engages them.
Make sure the text of your automated emails is up to date to notify customers when orders ship. You can also consider sending out a survey to get customer feedback on their BFCM experience in your store.
Get ready for Christmas sales
After Cyber Monday comes the Christmas season.
Cyber Monday is over, but holiday orders will still be arriving until your shipping deadline. Take this opportunity to give your store a little festive touch by updating your shipping and purchasing information:
Update your in-store and social media assets to remove BFCM messages and images and communicate holiday offers and information.
Set and communicate shipping deadlines for holiday orders in a prominent location on your website.
Update your returns and exchanges policy.
If you also have a physical location , establish and communicate your Christmas hours.