They’ve decided to work with a competitor instead
Posted: Mon Dec 23, 2024 8:42 am
Keep reading to learn how to manage unsubscribes in your CRM and how you can take preventative measures to avoid unsubscribes and even win some back.
What is an unsubscribe?
An unsubscribe is a lead or customer who opts out of receiving any more marketing emails or messaging from your business. Offering customers and leads the option to opt out of marketing messaging is kuwait mobile number list a requirement for businesses under CAN-SPAM laws.
While it’s upsetting to see one of your customers indicate that they don’t want to receive messages from you anymore, it happens. Unsubscribes can happen for a lot of different reasons, including:
They’re no longer interested in your content or have decided it’s no longer relevant to them
They’ve changed job roles
Average unsubscribe rates are estimated between 0.2% and 0.5%—that being said, it’s important to keep in mind that these numbers can vary by industry. If you begin to notice a high unsubscribe rate, you want to do some investigating into the overall deliverability and relevance of your content’s messaging.
Managing unsubscribes professionally and courteously
When you get an unsubscribe, it’s only natural that your first questions are, “What do I do with an unsubscribed email address?” or, “Should I delete unsubscribed emails?” When it comes to managing unsubscribes within your CRM, there are a few different options for what you can do with them.
Create an opt-out list, but don’t delete them
As upsetting as it is to receive an unsubscribe, you don’t want to burn any bridges. Rather than simply deleting the contact information of unsubscribes from your CRM, create an opt-out list instead.
With an opt-out list, you can keep track of all your leads and customers who elected to opt out of receiving promotional emails from you but still keep them in your system. This way, if you ever try to reach out to them again in the future or they reach out to you, you know exactly who they are and don’t have to re-enter information.
What is an unsubscribe?
An unsubscribe is a lead or customer who opts out of receiving any more marketing emails or messaging from your business. Offering customers and leads the option to opt out of marketing messaging is kuwait mobile number list a requirement for businesses under CAN-SPAM laws.
While it’s upsetting to see one of your customers indicate that they don’t want to receive messages from you anymore, it happens. Unsubscribes can happen for a lot of different reasons, including:
They’re no longer interested in your content or have decided it’s no longer relevant to them
They’ve changed job roles
Average unsubscribe rates are estimated between 0.2% and 0.5%—that being said, it’s important to keep in mind that these numbers can vary by industry. If you begin to notice a high unsubscribe rate, you want to do some investigating into the overall deliverability and relevance of your content’s messaging.
Managing unsubscribes professionally and courteously
When you get an unsubscribe, it’s only natural that your first questions are, “What do I do with an unsubscribed email address?” or, “Should I delete unsubscribed emails?” When it comes to managing unsubscribes within your CRM, there are a few different options for what you can do with them.
Create an opt-out list, but don’t delete them
As upsetting as it is to receive an unsubscribe, you don’t want to burn any bridges. Rather than simply deleting the contact information of unsubscribes from your CRM, create an opt-out list instead.
With an opt-out list, you can keep track of all your leads and customers who elected to opt out of receiving promotional emails from you but still keep them in your system. This way, if you ever try to reach out to them again in the future or they reach out to you, you know exactly who they are and don’t have to re-enter information.