Reduces response time to queries
Posted: Mon Dec 23, 2024 8:25 am
Do you know why you should build customer loyalty on social media?
Because 71% of customers who have had good experiences with companies on social media are more likely to recommend those companies to family and friends;
Because the probability of selling to an existing customer is 3.5 times higher than to a new customer.
And more importantly, do you know how to build customer loyalty on social media ? If your answer is “no,” or if you are looking for new techniques to complement the ones you already use, you have come to the right place.
Here we tell you:
How to build customer loyalty on social media;
3 customer relationship strategies.
Ready?
How to build customer loyalty on social media?
Below we show you some specific actions that you can implement to build customer loyalty on social networks.
Offer quality content
Offer quality content that is relevant to your company's customer profile. Your customers should find it useful to follow you on social media and interact with you. Let them know that if they need information, your social media is a good place to get it. This way, you begin to generate trust, increase interaction and the chances of loyalty.
You already understand how to build customer loyalty on social media with content, right? Let's look at other strategies you can use on your networks to build customer loyalty on the conversational network.
Offers benefits and promotions to followers
Offering benefits to your followers – especially those who have purchased products – is one of the best ways to build customer loyalty on social media. How? By encouraging them to share their experiences on social media with their family and friends.
Did you know that 81% of consumers trust recommendations from friends and family when making a purchase?
This way, your loyalty strategy on social media could have a greater reach.
Diversify the channels
Check out this data from Zendesk’s CX Trends report:
93% of customers prefer companies that allow them to contact their agents through their preferred channel;
19% of organizations admit they still need to offer interactions across multiple channels.
Focus your efforts on providing a variety of channels so that your customers can choose the one they prefer and you will be closer to understanding how to achieve customer loyalty in the conversation network . Don't just stick to your website or the most popular social network, provide service to your customers on all social networks, Facebook, Instagram, WhatsApp, for example, so they can choose which one they will contact you through.
Although this is a very important point, companies have not yet decided to take action on the matter.
Be part of the percentage that decided to move forward and learn the importance of customer communication channels and consumer satisfaction.
In 2020, a Zendesk study showed that 28% of customers expected a response in less than 5 minutes for chat.
Reducing the first response time is one of the techniques to learn how to build customer loyalty on Instagram, Facebook and WhatsApp, where customers can use the chat to ask specific questions. Here's how to do it.
Learn 4 best practices for customer service via chat and optimize response time.
Adopt digital tools
To address the question of how to hr mailing list build customer loyalty on social media, you need to adopt tools that streamline your agents' query processes and integrate them into your networks. Zendesk's study also shows that customer interaction has increased by 14%.
You can help your agents optimize their work in this context with chatbots , for example. A chatbot frees up your agents from simple queries and helps reduce the first response time we saw in the previous point. Your customers can choose their preferred social network, communicate whenever they want, and get a response without delay.
3 customer relationship strategies
You already know how to build customer loyalty on social media, now learn the best customer relationship strategies , which are crucial to successfully building customer loyalty:
1. Train your agents
The best customer relationship strategies are based on good interaction between your agents and your
Because 71% of customers who have had good experiences with companies on social media are more likely to recommend those companies to family and friends;
Because the probability of selling to an existing customer is 3.5 times higher than to a new customer.
And more importantly, do you know how to build customer loyalty on social media ? If your answer is “no,” or if you are looking for new techniques to complement the ones you already use, you have come to the right place.
Here we tell you:
How to build customer loyalty on social media;
3 customer relationship strategies.
Ready?
How to build customer loyalty on social media?
Below we show you some specific actions that you can implement to build customer loyalty on social networks.
Offer quality content
Offer quality content that is relevant to your company's customer profile. Your customers should find it useful to follow you on social media and interact with you. Let them know that if they need information, your social media is a good place to get it. This way, you begin to generate trust, increase interaction and the chances of loyalty.
You already understand how to build customer loyalty on social media with content, right? Let's look at other strategies you can use on your networks to build customer loyalty on the conversational network.
Offers benefits and promotions to followers
Offering benefits to your followers – especially those who have purchased products – is one of the best ways to build customer loyalty on social media. How? By encouraging them to share their experiences on social media with their family and friends.
Did you know that 81% of consumers trust recommendations from friends and family when making a purchase?
This way, your loyalty strategy on social media could have a greater reach.
Diversify the channels
Check out this data from Zendesk’s CX Trends report:
93% of customers prefer companies that allow them to contact their agents through their preferred channel;
19% of organizations admit they still need to offer interactions across multiple channels.
Focus your efforts on providing a variety of channels so that your customers can choose the one they prefer and you will be closer to understanding how to achieve customer loyalty in the conversation network . Don't just stick to your website or the most popular social network, provide service to your customers on all social networks, Facebook, Instagram, WhatsApp, for example, so they can choose which one they will contact you through.
Although this is a very important point, companies have not yet decided to take action on the matter.
Be part of the percentage that decided to move forward and learn the importance of customer communication channels and consumer satisfaction.
In 2020, a Zendesk study showed that 28% of customers expected a response in less than 5 minutes for chat.
Reducing the first response time is one of the techniques to learn how to build customer loyalty on Instagram, Facebook and WhatsApp, where customers can use the chat to ask specific questions. Here's how to do it.
Learn 4 best practices for customer service via chat and optimize response time.
Adopt digital tools
To address the question of how to hr mailing list build customer loyalty on social media, you need to adopt tools that streamline your agents' query processes and integrate them into your networks. Zendesk's study also shows that customer interaction has increased by 14%.
You can help your agents optimize their work in this context with chatbots , for example. A chatbot frees up your agents from simple queries and helps reduce the first response time we saw in the previous point. Your customers can choose their preferred social network, communicate whenever they want, and get a response without delay.
3 customer relationship strategies
You already know how to build customer loyalty on social media, now learn the best customer relationship strategies , which are crucial to successfully building customer loyalty:
1. Train your agents
The best customer relationship strategies are based on good interaction between your agents and your