10 Techniques to improve your video marketing
Posted: Mon Dec 23, 2024 8:08 am
A picture is worth a thousand words. And in the age of social media and audiovisual platforms, even more so. This is the trend that can be seen in relation to digital content.
But not only that. As they evolve and offer new tools for use, social networks such as Facebook or Twitter are on their way to becoming the perfect resource for the dissemination and dissemination of audiovisual material.
In fact, the video portal par excellence, YouTube , receives germany address list more than a billion unique visits each month. In just ten years of existence, it is already the second most important search engine and, by being integrated with other platforms and virtual tools, it multiplies the possibility of your videos being shared thousands of times.
Therefore, it is necessary that our videos have attractive and incredible content, to achieve positive results. Here we show you some techniques to improve it and make your content quality, apply it and you will see that it will bring you very good advantages.
1# Videos should not have an expiration date
If we are able to reduce the time and budgets for designing, planning and executing our video marketing, we will be more efficient when designing effective strategies in this regard.
To do this, we should avoid making references to:
Abuse naming if it is volatile.
The age of the analysis or report on which our video is based.
The year we are in.
Add phone numbers if they may change.
Using very marked characters or communication tones that may clash with a review of our global strategy.
2# One video: One objective . Our film must be based on objective and reliable data , but it must also serve a specific purpose . Some of the most commonly used are:
Advertise to qualify.
To persuade someone to perform an action.
Share on social networks.
To promote a brand or product.
Clearly define the objective of each video, if not, delete it.
3# The brand name, in the first few seconds.
Whether we wait the required 5 seconds to close the YouTube ad, the first moments of the video are key to retaining and attracting the attention of those who view it.
Mention your brand in the first five seconds
We must try to do one of these two things as soon as possible:
1.- Capture the maximum attention . A direct, disruptive and controversial question usually helps.
2.- Show the brand image . If the user drops out, he has already received an advertising impact. Let's go for it.
4# Transcription on the player page.
If you are going to upload your video, remember this, you have a great opportunity to provide the video page with:
A detailed description of what is seen there.
The transcription of what is said there.
A link to a relevant page that helps complete the transaction (if that is what is being sought)
Transcribe your videos to improve your SEO and UX
It is interesting when our videos contain information that we have extracted from various sources or that comes from a recognized professional who provides us with tricks or opinions on topics that could well be blog articles. Let's take advantage of it.
5# Give priority to subtitles for disabled people, foreigners and discreet people.
If transcription can help us with SEO, subtitles have a positive impact on UX. Providing our video marketing with a good subtitle and annotation plan allows us to improve the user experience of blind people (through a translator) or deaf people. Add subtitles to your videos whenever possible.
In addition, it allows us to better reach foreigners interested in our products or services that, otherwise, would be a limitation and would not be able to be disseminated and that is always interesting especially if we intend to promote an e-commerce.
But not only that. As they evolve and offer new tools for use, social networks such as Facebook or Twitter are on their way to becoming the perfect resource for the dissemination and dissemination of audiovisual material.
In fact, the video portal par excellence, YouTube , receives germany address list more than a billion unique visits each month. In just ten years of existence, it is already the second most important search engine and, by being integrated with other platforms and virtual tools, it multiplies the possibility of your videos being shared thousands of times.
Therefore, it is necessary that our videos have attractive and incredible content, to achieve positive results. Here we show you some techniques to improve it and make your content quality, apply it and you will see that it will bring you very good advantages.
1# Videos should not have an expiration date
If we are able to reduce the time and budgets for designing, planning and executing our video marketing, we will be more efficient when designing effective strategies in this regard.
To do this, we should avoid making references to:
Abuse naming if it is volatile.
The age of the analysis or report on which our video is based.
The year we are in.
Add phone numbers if they may change.
Using very marked characters or communication tones that may clash with a review of our global strategy.
2# One video: One objective . Our film must be based on objective and reliable data , but it must also serve a specific purpose . Some of the most commonly used are:
Advertise to qualify.
To persuade someone to perform an action.
Share on social networks.
To promote a brand or product.
Clearly define the objective of each video, if not, delete it.
3# The brand name, in the first few seconds.
Whether we wait the required 5 seconds to close the YouTube ad, the first moments of the video are key to retaining and attracting the attention of those who view it.
Mention your brand in the first five seconds
We must try to do one of these two things as soon as possible:
1.- Capture the maximum attention . A direct, disruptive and controversial question usually helps.
2.- Show the brand image . If the user drops out, he has already received an advertising impact. Let's go for it.
4# Transcription on the player page.
If you are going to upload your video, remember this, you have a great opportunity to provide the video page with:
A detailed description of what is seen there.
The transcription of what is said there.
A link to a relevant page that helps complete the transaction (if that is what is being sought)
Transcribe your videos to improve your SEO and UX
It is interesting when our videos contain information that we have extracted from various sources or that comes from a recognized professional who provides us with tricks or opinions on topics that could well be blog articles. Let's take advantage of it.
5# Give priority to subtitles for disabled people, foreigners and discreet people.
If transcription can help us with SEO, subtitles have a positive impact on UX. Providing our video marketing with a good subtitle and annotation plan allows us to improve the user experience of blind people (through a translator) or deaf people. Add subtitles to your videos whenever possible.
In addition, it allows us to better reach foreigners interested in our products or services that, otherwise, would be a limitation and would not be able to be disseminated and that is always interesting especially if we intend to promote an e-commerce.