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Align your ad campaign and landing page

Posted: Mon Dec 23, 2024 7:51 am
by subornaakter20
The user, clicking on the call-to-action ad and getting to the site where completely different information is presented, will be confused. What should the visitor understand if the landing page does not display the promises that were in the initial ad? Draw a conclusion.

The result here is quite predictable. Withsingapore mobile number format the help of such a strategy, a well-known company increased the conversion rate by more than 212%.

Pay attention to the increase in the number and speed of clicks
This principle can be called “elementary mathematics”. When one of your ads is clicked on more often, then the probability of converting these actions into conversions increases. At the very least, you can take certain steps to achieve such conversion.

Number and speed of clicks

How to do it? The first step is to analyze the places where CTR currently collects the largest number of impressions. Determine the average value of your niche and compare it with your CTR. If the indicator is below the niche value, then strive to increase it. And if it is higher, try to achieve even more remarkable results.

Ways to improve CTR efficiency :

Develop ad templates and test them in action.

Come up with headlines and also test drive them.

Work out the second title in detail and determine its quality in practice.

Develop the text of the appeal and test it.

Create an effective ad and test it out in production.

Develop links, also conducting an analysis of their suitability.

Write explanations and see how they work.

Develop graphic ads in YAN and test them in action.

Explore the performance of various images in YAN.

Develop additional videos in YAN and conduct testing.

All these methods have been tested many times, they will definitely help you increase the number of clicks. Focus on this when you work with advertising campaigns in Yandex Direct. Make sure that you have tried all the methods listed here to transform clicks into conversions.