How to Develop a Content Acquisition Strategy [Chapter 1] – Growth Hacking Marketing

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Every time I've had to start a company from scratch (there are already several), the first objective has always been to acquire clients, to go out and find or obtain them based on the service or product we develop. It has never been and will never be an easy task, no matter who you are or what task you have done, for everyone, in this task the yardstick is the same. But for a Growth Hacking   Marketing , this is just the first step to a great adventure.

In this article on Growth Hacking Marketing, we will learn about the new mobile number list different activities and tactics that have helped many startups develop their acquisition strategies, which you can use today to obtain these potential clients, using “Content Marketing” as a weapon and Growth Hacking Marketing  as the technique to apply.


Growth Hacking  What is it?
Growth Hacking is a term that has recently become fashionable, it is frequently applied by startups and small businesses that have a tight budget to invest in Marketing.

To make a long story short, this discipline focuses on growing a business with the minimum resources available. It is about achieving a company's objectives (increasing its leads , ROI, sales, etc.) in an accelerated manner.

Let Wikipedia explain: “It is a set of marketing techniques developed by technology companies that use creativity, analytical thinking, as well as web and social media metrics to sell their products and gain exposure.

“Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e. they use social media and viral marketing instead of buying advertising through more traditional means such as radio, print and television. Growth hacking is particularly important for startups as it allows for the launch of something “basic” with growth as a priority and budget as a secondary concern.

 

How to Develop Your Content Acquisition Plan
The definition of acquisition and the value of people
In one of the definitions of the RAE (Royal Spanish Academy), acquisition is:

A person whose services or help are considered valuable.
Based on this definition, we understand that there is someone who, through their services, will help us obtain, in this case, clients, or perhaps we can interpret the acquisition process as the way to obtain these valuable people.

Let's dig a little deeper into this definition and come up with a single goal: Acquire customers through content .

Based on this objective, we are going to develop an exercise that will help you understand who is doing very well today in their customer acquisition process.

The magic duo
To achieve this specific objective we will first assemble our team:

– Content developer (who may be a journalist or a writing talent): Someone specialized in generating specific content that can be written, audio or video. The main thing is that the content you develop meets the following requirements:

Be guided by the desired objective : For example, the development of landing pages with the main objective of selling has become very fashionable.
Recognize good references : Obtain the desired information from a good source.