The Omnishopper model will be the star of our Worten store network
Posted: Mon Dec 23, 2024 7:22 am
Worten offers more than a unique experience, it is technology for everyone.
Worten Spain wants to bring technology to everyone, make everyday life easier, and promotes “Technology for all”. As part of the Sonae group, it is one of the main business references in Portugal with a presence in sectors such as tourism, telecommunications, industry, finance and distribution , among others.
Worten is the group's distribution brand for household appliances, consumer electronics and entertainment and is present in Spain and Portugal. It was felt at the event on September 21 at the eShow in Madrid.
Fernando Sales , Head of Online Marketing at Worten Spain. Worten claims that it provides its support to an increasingly omnichannel customer, participating in physical and online stores. Being one of the store chains that continues to open physical stores throughout Spain, providing work for more than 15 people. With which its investments have undoubtedly been 540,000 euros in the most recent store opened in Soria. Sales assures in his speech that physical and pedestrian germany address and phone number shopping will cease to be.
Figures such as 60% of shopping centers in the US are being abandoned.
Sales declares that everything evolves , and that behavior in e-commerce turns to finding new ways to acquire their products and services. Currently, buyers, to be exact, 64% in Spain have chosen to make online purchases , due to which it has influenced the decline in shopping centers.
In Europe, the increase in online shopping and the behaviour of buyers has been growing, this is the case of Germany, its online sales will rise by 11.5% in 2016 , up to 51,129 million euros. Therefore, they are about to approach the barrier of 70,000 million euros by 2020. Nothing compared to France, the UK or Germany.
For Worten . – The appearance of Smartphones among consumers has resulted in a real change not only in e-commerce and in traditional commerce. This is because devices make up 81% of the lives of Spaniards. Therefore, they have captivated an incredible connectivity in every aspect of life : We use them for TV (87%), for Shopping (92%) and Leisure (89%). And without age limitations, everyone uses them.
A brief explanation by Sales of Omni -Channel , in a very dynamic way, of what Omni-Channel consisted of , the marketing strategy towards which Worten has all its sights directed.
“Omni-Channel is the evolution of Multi-channel” which consists of offering a single brand and a single experience to consumers at all points of contact , whether electronic devices, physical stores, media, catalogs, etc. So he was brief in explaining Omnishopper. So
it was an opportunity for Sales to expose those points that are most frustrating to the customer:
73% Lack of inventory.
63% Inventory differences between On and Off.
59% Security in their personal information.
58% Lack of product specifications
55% say “The stores don’t know what I want”.
Worten Spain wants to bring technology to everyone , make everyday life easier, and promotes “Technology for all”. In addition, through six commitments it always offers the best technology , at the best price, a guarantee of access to 100% financing thanks to the Worten card, its own technical service in all stores, easy returns for up to 30 days and personalized attention and advice.
Worten Spain wants to bring technology to everyone, make everyday life easier, and promotes “Technology for all”. As part of the Sonae group, it is one of the main business references in Portugal with a presence in sectors such as tourism, telecommunications, industry, finance and distribution , among others.
Worten is the group's distribution brand for household appliances, consumer electronics and entertainment and is present in Spain and Portugal. It was felt at the event on September 21 at the eShow in Madrid.
Fernando Sales , Head of Online Marketing at Worten Spain. Worten claims that it provides its support to an increasingly omnichannel customer, participating in physical and online stores. Being one of the store chains that continues to open physical stores throughout Spain, providing work for more than 15 people. With which its investments have undoubtedly been 540,000 euros in the most recent store opened in Soria. Sales assures in his speech that physical and pedestrian germany address and phone number shopping will cease to be.
Figures such as 60% of shopping centers in the US are being abandoned.
Sales declares that everything evolves , and that behavior in e-commerce turns to finding new ways to acquire their products and services. Currently, buyers, to be exact, 64% in Spain have chosen to make online purchases , due to which it has influenced the decline in shopping centers.
In Europe, the increase in online shopping and the behaviour of buyers has been growing, this is the case of Germany, its online sales will rise by 11.5% in 2016 , up to 51,129 million euros. Therefore, they are about to approach the barrier of 70,000 million euros by 2020. Nothing compared to France, the UK or Germany.
For Worten . – The appearance of Smartphones among consumers has resulted in a real change not only in e-commerce and in traditional commerce. This is because devices make up 81% of the lives of Spaniards. Therefore, they have captivated an incredible connectivity in every aspect of life : We use them for TV (87%), for Shopping (92%) and Leisure (89%). And without age limitations, everyone uses them.
A brief explanation by Sales of Omni -Channel , in a very dynamic way, of what Omni-Channel consisted of , the marketing strategy towards which Worten has all its sights directed.
“Omni-Channel is the evolution of Multi-channel” which consists of offering a single brand and a single experience to consumers at all points of contact , whether electronic devices, physical stores, media, catalogs, etc. So he was brief in explaining Omnishopper. So
it was an opportunity for Sales to expose those points that are most frustrating to the customer:
73% Lack of inventory.
63% Inventory differences between On and Off.
59% Security in their personal information.
58% Lack of product specifications
55% say “The stores don’t know what I want”.
Worten Spain wants to bring technology to everyone , make everyday life easier, and promotes “Technology for all”. In addition, through six commitments it always offers the best technology , at the best price, a guarantee of access to 100% financing thanks to the Worten card, its own technical service in all stores, easy returns for up to 30 days and personalized attention and advice.