Key Services Offered by Digital Advertising Companies
Posted: Thu May 22, 2025 8:56 am
Digital advertising companies offer a wide range of services that cater to the different stages of a marketing funnel, from awareness to conversion. For beginners, it’s helpful to understand the main categories of service. First is Search Engine Marketing (SEM), primarily involving Google Ads, where your business appears in search results when users type relevant keywords. Second is Social Media Advertising, where platforms like Facebook, Instagram, LinkedIn, and TikTok are used to target specific demographics through paid promotions.
Then there’s Display Advertising, which involves placing visual ads (banners) on websites or mobile apps. Video Advertising, particularly on YouTube and OTT platforms, is increasingly popular for engaging storytelling. Many digital ad companies also offer retargeting services, which display ads to users who have previously visited your website. Additionally, dominican republic phone number list services like A/B testing, landing page optimization, conversion tracking, and performance reporting are essential components. Understanding what services you need—and which ones an agency provides—will help you make an informed decision.
Understanding Budgets and Pricing in Digital Advertising
One area that can confuse beginners is how pricing works when partnering with a digital advertising company. Costs vary depending on the agency’s pricing model, the scope of work, and the channels used. Most companies work with either a percentage of ad spend model (e.g., they take 10–20% of the total monthly ad budget) or a flat fee model, where they charge a fixed amount for services. Some may offer performance-based pricing, especially if the campaign goal is conversions or leads. In addition to agency fees, there’s the actual media spend—the money paid to platforms like Google, Facebook, or YouTube to display your ads. For example, if your monthly budget is $5,000, you might spend $4,000 on media and $1,000 on the agency’s fee.
Then there’s Display Advertising, which involves placing visual ads (banners) on websites or mobile apps. Video Advertising, particularly on YouTube and OTT platforms, is increasingly popular for engaging storytelling. Many digital ad companies also offer retargeting services, which display ads to users who have previously visited your website. Additionally, dominican republic phone number list services like A/B testing, landing page optimization, conversion tracking, and performance reporting are essential components. Understanding what services you need—and which ones an agency provides—will help you make an informed decision.
Understanding Budgets and Pricing in Digital Advertising
One area that can confuse beginners is how pricing works when partnering with a digital advertising company. Costs vary depending on the agency’s pricing model, the scope of work, and the channels used. Most companies work with either a percentage of ad spend model (e.g., they take 10–20% of the total monthly ad budget) or a flat fee model, where they charge a fixed amount for services. Some may offer performance-based pricing, especially if the campaign goal is conversions or leads. In addition to agency fees, there’s the actual media spend—the money paid to platforms like Google, Facebook, or YouTube to display your ads. For example, if your monthly budget is $5,000, you might spend $4,000 on media and $1,000 on the agency’s fee.