What Is UGC and How to Use It to Increase Your Sales [Infographic]
Posted: Mon Dec 23, 2024 7:15 am
Contents
1 What are its Benefits?
Today's consumer is creating, sharing and consuming more and more photos, videos and text. To give you some figures, more than 500 million tweets are generated on Twitter every day. 55 million photos are uploaded on Instagram every day, and 350 million on Facebook. Despite these huge numbers, not many people know for sure what UGC is.
What are its Benefits?
This social content (most commonly known as user-generated content or UGC ) is not only new jersey email list popular, but also influential. A tweet about a service or a photo of a person consuming a product carries more weight than any other form of advertising when it comes to supporting many users’ purchasing decisions. Before they click “add to cart,” they seek approval from their peers and friends.
How can brands leverage user-generated content to increase sales? The infographic below, created by Offerpop , introduces some tactics to encourage content generation by your community, and how you can use said content to increase sales on your ecommerce site.
Summary
Making your Press Releases go viral is extremely simple. You just need to create quality content that is attractive to your audience. To achieve this, you just need to follow the advice we gave you in this post and dedicate a few hours to creating it.
Remember, press releases are not out of fashion; they are more relevant than ever. Go ahead and include them in your marketing strategy, you will improve your positioning and get the best results in making your press releases go viral.
The key to a successful social media strategy will therefore lie in finding a way to capture your audience's attention, and then focusing on building their loyalty. Although it is not a Social Media Marketing trend, it has always been one of the objectives.
5. ROI in Social Media, a great mystery
[Tweet “Only 37% of marketing professionals can measure the ROI of their social media actions”]
While this figure has increased by 11% compared to the previous year, the majority still do not know how to measure the return on investment of their actions on social networks. Based on this, Social Media Examiner recommends setting simple and measurable objectives at the beginning of a campaign. Ask your followers to carry out a certain action through a call-to-action and then measure their reactions (translated into downloads, subscriptions or shares ). This does not mean leaving aside engagement metrics, but for many these metrics do not directly translate into sales or income.