Turning Website Visitors Into Leads

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As they have the audience you’re targeting, they can be a good match.Further readinghow to . Find influencers in your niche ( easy steps)influencer marketing in : definition, examples, and tactics . Launch a virtual summitare you already working with another brand on a webinar? Here’s an . Idea: why not go the extra mile, work with more brands/influencers and create an entire . Event?In the marketing world, these are known as virtual summits.

I first heard of them . In they were popular for a shop short while, but then died off. But now, with . In-person conferences difficult to hold, virtual summits have surged in popularity again. Even our chief . Marketing officer (cmo), tim soulo recently spoke in one:the basic idea is to crowdsource expert . Content and turn it into a valuable resource for your target audience.



Here’s how it . Works:create a summit related to what you sell. For example, if you sell link building . Services, you can create a summit like “outreach virtual summit”.Reach out to a bunch of . Influencers, interview them and record these interviews.Set a date for your summit.Get people to register . And attend the summit.Deliver the recorded interviews over a period of — days.